CPO / Head of Product / Lead Product Manager

На данный момент Head of Product.

Мои компетенции и опыт

ARTUR AMIROV

Phone.: нужен доступ к резюме | Email: нужен доступ к резюме | DOB: нужен доступ к резюме

SUMMARY

• 6 years product management experience in tech, focusing on mobile b2c and web b2b2c SaaS products
• Leading product teams and mentoring Product and Project managers of various levels
• Expertise in products launch from scratch, driving new product to market and product growth in fast-paced environment of startups and leading tech companies in e-commerce, fintech and martech/adtech
• User and business metrics-oriented approach for product development, entrepreneurial and data-driven mindset
• Strategic management consulting background and нужен доступ к резюме and нужен доступ к резюме degree from top tier tech university

EXPERIENCE

Head of Product at Growave (b2b2c SaaS MarTech apps for Shopify merchants) 11/2023 – Present

Managing 5 cross-functional teams (5 product managers and 40+ developers), product analyst, product designer. Running a series of strategic initiatives:

• Implemented discovery processes in product team and scrum processes in cross-functional teams.
• Customer onboarding UI redesign, which increased client activation rate by 14% and MRR by 8%;
• Pricing model optimization, which grew customer loyalty and app store rating from 4.5 to 4.9 stars;
• Creation of infrastructure for new acquisition channels: integrations, APIs & SDK;
• Added and redesigned a bunch of features in Growave App;
• Launch of SmartSell: Upsell App from scratch to hundreds of B2B clients & 5.0 rating in app store.

Senior Product Manager at Yandex Lavka and Yango Deli (Q-commerce mobile apps) 08/2022 – 11/2023

• Managed and organized workflow of a cross-functional team of 8 engineers, 2 QA and product designer;
• Brought the referral program unit economics from a negative to an average marketing ROI and 3X decreased share of fraud by implementing AI/ML model;
• Leading 3 teams, launched the Recipes section in the Lavka and Yango Deli apps which increased monthly user acquisition by 2% as SEO optimization effect, involved 15% of DAU & got positive user feedback
• Prepared a few features in area of discounts which bring more than 100 million RUB savings in annual budget;
• Led development of SEO, which doubled organic user acquisition in 6 months.

Educational Mentor of “Product Manager” and “Project Manager” courses at нужен доступ к резюме 10/2021 – Present

Conducting workshops, sharing the experience with students, support and guidance in mastering the material

• Trained 6 student cohorts (more than 300 graduates) of Project and Product Manager profession courses.

Senior Product Manager at Tinkoff Invest (digital provider of online financial and lifestyle services) 01/2021 – 07/2022

Mobile app viral growth, referral program P&L management, push & email marketing aimed at virality growth.

• Started a referral program for premium clients, which brought a 68% increase in new users in the segment, in the volume of accounts top-ups by 522%;
• Optimized the terms of the referral program, which grew the LTV of referral users by 20%;
• Initiated a set of anti-fraud measures (heuristics, rules, anti-fraud ML model) that reduced CAC by 30% with no negative effects on cohort LTV and viral CR;
• Redesigned and promoted the referral program section in mobile app, which increased the viral CR by ~35%.

Flocktory (SaaS MarTech & AdTech services for e-com), QIWI Group (fintech services)

Product Manager, Sponsored Products (b2b2c AdTech product) 04/2020 – 01/2021

• Led the product creation from scratch and drove it to the first advertising campaign launches the largest Russian ecommerce websites with world largest FMCG brands;
• Designed and implemented processes of integration with partners’ sites for support and engineering teams and launching advertising campaigns for customer success team.

Growth Product Manager, Pre-Checkout (b2b2c ab testing and personalization platform) 02/2019 – 01/2021

• Conducted more than 30 AB tests with 50%+ success rate. A few highlights: up to 944% increase in CR to subscription and up to 43% increase in CR to purchase;
• Designed and implemented a unified process for testing product features and collecting user feedback for product team and customer success team, which 2x decreased time to market;
• Prepared custom product launch backlog based on Pre-Checkout for 100+ clients (e-com, banks and insurtech).

Project Manager, Strategy Project Office at UC Rusal (alumina and aluminum producer) 12/2018 – 02/2019

Lead Data and BI Analyst, FESCO (transport and logistics company) 01/2017 – 12/2017

Intern Business Analyst at BCG (international management consulting firm) 09/2016 – 01/2017

EDUCATION

• MIPT, MSc High Technologies and Innovative Economics 09/ нужен доступ к резюме /2017
• MIPT and RANEPA Double degree program, BSc System Analysis and BA Economics 09/ нужен доступ к резюме /2015

SKILLS

Skills: product management, project management, leadership, people management, mentoring, product ops, UX, analytics, SQL, BI, Python, ML, P&L management, user acquisition and activation, user retention and monetization 

Languages: Russian — Native, English — C1 Advanced, Spanish — A2 Elementary