CPO / Директор по продукту

На данный момент CPO финтех стартап.

Мои компетенции и опыт

SUMMARY

• 17+ years in strategic and operational management (Product Management, Marketing, and Business Development in and Global companies); annual turnovers of up to $1,5 Bln; staff of up to 2000 employees
• 12+ years in product management, 50+ products, and solutions for B2B, B2C (with MAU up to 500K: Software / Hardware dev, UX / UI, R&D); ideation, strategy preparation, and execution, product launch and marketing, managing product and development teams, budget preparation, Unit-economics
• Experience in product management in FinTech, Web3, E-Commerce, household, and climate equipment around a globe: USA, Europe, Middle East, Asia
• 14+ years of implementing analytical and data-driven approaches to product and project management: financial models, P&L, business KPI: EBITDA, Gross / Net –marginality, turnover
• 6+ years of using product tools and metrics: CustDev, JTBD, CJM, HADI cycles, user story mapping, MAU, DAU, Retention, Churn rate, ARPU/ARPPU, C1, C2, AvPrice, Average Paying Count / LTV, LTV, CAC, COGS, Fix Costs, user cohorts
• 12+ years of cross-functional and multicultural environment, product and project teams: 100+ direct reports: recruitment, adaptation, mentorship, staff development, KPI and OKR, performance valuation
• Raised $7.5+ million into a technology startup with subsequent sales to the largest developer
• Rich experience in building relationships with top management, stakeholders, and related departments to the benefit of the company and product
• Best skills: taking innovative products from 0 to 1; product scaling 1:10 while quickly catching up with competitors and eliminating severe bottlenecks
• Practical experience with Agile, Scrum, Kanban, SAP, 1C

EXPEREINCE:

February 2022 – present, INXY Payments

Web3 Fintech startup, Crypto processing platform for Web2 businesses / In 2 year’s time reached a $18Mln / month turnover 

Product: Crypto processing for Web2 b2b clients. Paygate to Receive payments via API, , Mass Payouts, and Exchange Fiat <> нужен доступ к резюме s: Affiliate Networks, Hosting services, SaaS, etc

Position: CPO, 9+ direct reports: PM, Analysts, Team Lead, Front & Back-end Developers, QA, Marketer

Tasks:

• Launch the product on the global market, find PMF
• Manage and develop a strong team
• Increase profitability and maintain a sustainable business model 

Achievements:

1. Built a full-scale MVP within five months and onboarded 3 first paying merchants
2. Did over 50 cust devs to build a short-mid term product strategy and find the PMF
3. Acquired license in Poland in Jan 2023.
4. Established full-scale AML process with KYC, KYB, and KYT in 2 months
5. Improved the stability, scalability, and security of the system with the support of top-tier consultants and mentors in Web3 and Fintech space 
6. Built a strong, scalable, yet simple centralized solution with all major blockchains: Ethereum, Binance Smart Chain, TRON, Polygon, Bitcoin, Litecoin, and Dogecoin. 

All of the above resulted in

1. Within two years, successfully reaching a $17 Mln monthly turnover 
2. Negative Churn rate. Nobody is leaving us. We are growing together.

February 2020 – January 2022, Mikroklimatika LLC,  нужен доступ к резюме

AirNanny / ATMEEX brands. Residents of Skolkovo, R&D and ODM services, sale of integrated climate and ventilation equipment solutions. Clients: PIK Group, Samolet, A101 and other developers

Position: Managing Director / CPO
35+ direct reports: product managers, engineers, production director, hardware/software developers, industrial designers, support, logistics, production manager

Tasks:

• Create and develop a new line of business from scratch: HVAC smart system: from idea to mass production: full R&D cycle of a series of smart devices for apartment buildings
• Achieve key performance indicators and provide operations in finance, HR, purchasing, sales and marketing

Achievements:

1. In 14 months, developed from scratch and launched a unique set of products for developers (unmatched in the world): intelligent HVAC system for apartment buildings – monoblock air conditioner, + supply ventilation system, + humidifier, + radiator control, + software and system control unit
2. Organized the entire cycle of product development and provided timely development cycle including processes of prototyping, industrial design, UI/UX, hardware/software development (embedded software, application development); Metrics: COGS, Gross Profit 
3. Successfully completed the entire R&D cycle from the hypothesis testing to reverse engineering, final prototype, and mass production
4. Participated in the largest Russian air conditioner plant’s production organization with a capacity of up to 1400 installations per month
5. Developed and implemented operational business processes:

• Finance management: P&L, Unit-economics
• Personnel development: recruitment, adaptation, assessment, training, motivation 
• Product team management: team interaction and productivity through the introduction of KPIs / Metrics
• Procurement and logistics management: selection of equipment components, negotiations with partners in Southeast Asia and the Russian Federation, logistics supply chain deployment
• Development management: hardware, software (iOS/Android applications), UX/UI
• Sales management: negotiating with key partners of the company: PIK Group, Samolet, A101
• Marketing development: website, marketing materials, presentations, videos

All of the above resulted in:

1. Attracting investments and signing a 500+ million rubles’ contract and 800+ million rubles in 2022
2. Presenting the project to the customer, demonstrating a working prototype and successfully selling a share of the business to PIK company, the largest developer in the Russian Federation 
3. Achieving operating profit within the first year; 43% COGS reduction from the first batch to mass production
4. Keeping Fix Costs for the first 8 months of the project within <10% of the budget

Product Demo: нужен доступ к резюме

August 2019 – February 2020, Arteza – e-commerce Arts&Crafts supplies,  нужен доступ к резюме

American company with HQ in Miami selling art supplies. Key markets: North America, Europe. Turnover of 6+ billion in 2019. Traffic: 700+ thousand users per month. 250+ employees

Position: Managing Director – Marketing & Product
100+ direct reports, 7 departments: development department together with CTO: front/backend, UX/UI, project managers; product managers and marketing department: marketers, designers, photographers, videographers, screenwriters

Tasks:

• Increase the profitability of departments, optimize the efficiency of departments and teams
• Improve all key product metrics; find new points of growth and develop business strategy 

Achievements:

1. Carried out detailed user cohort analysis identified 7 points of growth in the cohort of new and old users
2. Optimized conversion metrics C1, C2, AMPU, CAC, AMPPU, AvPayment Count, AvPrice
3. Developed Strategy 2020: Business unit, KPI, Metrics for HR dept., KPI/ Metrics/ Targets for marketing dept
4. Launched a cycle of testing from 5 to 20 product hypotheses per week
5. In 2 months, developed solutions for process optimization marketing management; introduced KPI for all departments, set year and quarter goals 
6. During the first quarter optimized the process of returning old users’ cohorts through e-mail marketing, loyalty programs
7. Optimized A/B seamless testing across the entire Customer Journey Map funnel
8. Implemented Sales flow by launching sales campaigns controlling product profitability and balance turnover

All of the above resulted in:

1. Reducing by 30% user losses at the final step of the funnel 
2. Increasing Average Price by +100%; improving Average Payment Count by +30-35%
3. Increasing ARPPU by +15% on average for the whole period and by 80% during sales periods
4. Increasing by +20-40% the effectiveness of advertising campaigns (in terms of CTR / AOV efficiency), by 3-12% the profitability, by 15% the balance turnover; increasing by +180% YoY turnover; 100%+ achieving key indicators of turnover and profitability for the business

June 2014 – March 2016, Rusklimat Trade&Production Holding

Hits the list of top-4 climate equipment manufacturers in the Russian Federation (together with Electrolux, Zanussi, Ballu), 42 branches, more than 2000 employees

Position: Deputy Commercial Director, Product Director, 3 product managers direct reports

Tasks:

• Reanimate the falling business category: dropped on the market from the 1st to the 3rd place, 2.5+ times’ drop in turnover 
• Increase shelf presence and share in all key retailers and online platforms
• Reduce the company stock balances, increase the partners’ turnover of stocks 

Achievements:

1. Developed a market capture strategy; completely updated the line of 13 Air Treatment products for brands: Electrolux, Zanussi, Ballu
2. Launched the unique Ballu Kids Disney product on the market, which was awarded by Disney as the best licensed product in 2015 
3. Held 2 season launches in 15 Russian cities: 15 conferences for key partners in the regions, new product presentations, listings
4. Held successful negotiations with 10+ key retailers; developed and implemented 30+ promotions and events 

All of the above resulted in:

1. In 12 months, becoming No. 1 on the market according to GFK, increasing the market share from 16% to 24% with three brands – Electrolux, Zanussi, Ballu
2. Increasing by 50-60% the shelf share in key networks: by 50% in MVideo, by 60% in Eldorado
3. Increasing turnover by 43% and reducing stock balances to the KPI level

June 2012 – July 2014, Polymedia LLC

Top 5 system integrators in the Russian Federation, 12 branches, more than 500 employees (brands CISCO, ACER, Apple Education, etc.)

Position: CMO, 15 direct reports (product managers, analysts, methodologists, marketers)

Tasks:Launch new brands and products on the market; optimize marginality, profitability, and turnover in key areas; reduce costs in non-core activities

Achievements: 20+ thousand items in product portfolio 

1. Created marketing department with clear, transparent KPIs; Launched 20+ promotions for sales of old stocks from partners
2. Successfully negotiated with the Canadian manufacturer PROMETHEAN, the American manufacturer of sensors PASCO SCIENTIFIC, on the exclusive distribution on the Russian market
3. Launched a new website. unique one-of-a-kind teacher community with gamification elements

All of the above resulted in:

1. Increasing the average margin for all brands by 10-15%; increasing the company turnover by 154% over the working period 
2. Successfully bringing to market Promethean brands: market share - 15%; #2 on the market; > 25% of the company's turnover; the PASCO Scientific brand introduction