UA Manager

На данный момент Marketing Manager.

Мои компетенции и опыт

I have strong performance (user acqusuition) marketing & analytics skills:
- Data Analysis: Amplitude, AppsFlyer, Google Analytics, Yandex Metrica
- Ads Campaigns: Facebook Ads, LinkedIn Ads, Tik-Tok Ads, Twitter Ads
- Data Visualization: Tableau
- A/B testing tools: Google Optimize, Optimizely
- SQL

Data-driven, proactive, team player, business, and result-oriented.

March нужен доступ к резюме present: Компания занимается карьерным консультированием и обучением бизнес-английскому, remote – Head of Marketing (5-person team). Web product

• Marketing team management (paid social specialist, SMM specialist, partnership specialist, designer)
• Product development strategy (selection of priority products, development and launch of new ones, unit-economics)
• Analytics, reporting

Achievements:

- Revenue growth 5 times in 6 months

- Increase in business margins from -10% to +30%

November нужен доступ к резюме March 2023: Careerist (USA), remote – Performance Marketing Manager нужен доступ к резюме (5-person team). Web product

• Responsibilities:
  - End-to-end management of performance marketing activity across Paid Social channels (Facebook, Tik-Tok, Twitter)
  - Develop test and learn initiatives across Paid Social
  - Work closely with the wider marketing team to optimize audience strategies
  - Analyse deliveries and optimize accordingly to achieve ROI goals
  - Track and report on key performance indicators of media activity
  - Analyse creatives and come up with new ideas to improve CR
• Hard skills:
  - Campaigns Launch - Facebook, Tik-Tok, Twitter
  - Data Analytics (SQL, Tableau, Google Analytics, MS Clarity)
  - Creatives (Figma)

March 2019 – November 2020: Progress Engine, Moscow (Russia) – Product Manager  нужен доступ к резюме (5-person team). Web/mobile product

• Since March 2019, 5 completed projects in various business areas (pharmacy, parking, exit polls, business process automation of service company)
• One project (Park Cloud – mob app + web) has won 2 awards at Tagline Awards 2019
• Creating and developing 2 own company’s products (currently under development, with plans to enter the US and European markets) for pets and entrepreneurs

November 2017 – October 2019: Centrofinans, Moscow (Russia) - Product Manager (3-person team). Mobile product

• Setting up a system of end-to-end reporting for cost-benefit analysis of acquisition and product analytics (Yandex Metrika + Backend + BI)
• Reducing the cost of acquisition users by 60%
• Changing the application form on the website. Reducing the time to fill out a loan application - by 3 minutes (from 15 minutes to 12 minutes)
• Site's conversions: growth of conversion (transition to application for a loan) - from 33 to 65%, growth of conversion (filling and sending a loan application) - from 15% to 25%

April 2014 — November 2017: MegaFon, Syktyvkar/Sochi, Russia - Head of Sales (Region Branch), 8-person team

March 2013 — April 2014: Sberbank, Russia - Head of Marketing (Region Branch), 3-person team

June 2010 — November 2012: ŠKODA Dealer, Russia - Head of Sales (Region Branch), 25-person team