Marketer, Internet project manager, Business development manager.

На данный момент Marketer, Business development manager. Internet project manager..

Мои компетенции и опыт

Marketer, Business development manager. Internet project manager.

нужен доступ к резюме

1. Marketing and sales

1.1 Developed marketing strategy.
1.2 Conducted strategic planning.
1.3 Goals were set and decomposed.
- Development of marketing strategy. Analyzing:
- Competitors
- Products
- Prices, ways of promotion
- Places of promotion.
- Creatives creation
- Copywriting and content development.
- Conducted SWOT analysis.

Setting up and running adverts:
- Facebook/Instagram targeting
- Google Ads
- Vkontakte targeting
- Yandex Direct
- SMM marketing, preparation of Facebook and Instagram, VK profiles, content filling
- My target

Worked with approaches; CusDev, JTBD, CJM. I have worked and understand how to work with SEO, OLV, QFD, EST.
10 years’ experience of using a multitude of marketing performance metrics ( нужен доступ к резюме , CTR, CPM, CPC, EPC, CAC / CPA, LTV, RoAS, ROI).
Have a good understanding of Performance marketing and Unit economics. Accurate costing of all processes at all stages of the funnel.

- Applied Unit economy technologies, fully digitized business projects. Adhered to established ROAS, ROMI, ROI and various KPIs. Optimized business processes, improved business processes of the company, implemented CRM systems (AMOSrm, Envybox, Bitrix24). Analyzed and optimized advertising with the help of tools: Yandex Metrics, Google Analytics, Roistat, Caltouch.


1.4 The use of quiz reduced the cost of a lead by 2 times.
Niches:
- Furniture shops,
- Consumer electronics supply.
- Development of auto parts shop.
- Promoting real estate agencies in UAE (Dubai) and Georgia.
- Development of a medical academy.
- Promoting construction equipment.
- Promotion of hardware and building supplies store.
- Promotion of online consumer stores.
- Promotion of various services: property maintenance and cleaning services.
- Promotion of Family Psychology Center
- Result: generation of qualified leads within the established KPIs.

1.5 Setting up and running advertising for a medical academy:
- Vkontakte, targeting,
- Yandex Direct,
- My target,
- Google ads.

Result: generation of qualified leads within the established KPIs.
нужен доступ к резюме
After the implementation of the quiz and end-to-end analytics, the cost per lead decreased by нужен доступ к резюме times.
There is an opportunity to demonstrate the case.

1.6 Successfully developed a spare parts shop on Avito. Increased the number of ads from 900 to 6000. Increased the turnover of the shop in 2 times. There is an opportunity to demonstrate the case.

2. Finance and reporting

2.1 Combined the position of financial director. Conducted business planning and budgeting, conducted management reporting (P&L, Cash flow, balance sheet). Supervised the company's income and expenses. Prepared reports and controlled document flow

2.2 Constructed a marketing and financial strategy for the development of the company. Created the financial model of the company. Applied technologies of the Unit Economics, completely digitized the business. Followed alone with the established ROMI, ROAS, ROI and different KPIs


Manager of Business Development, Marketing director.
1. Management and organization

1.1 Created a trading company from "zero" to нужен доступ к резюме USD turnover. Project became profitable from the 2d month.
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1.2 Organized wholesale and retail sales of household appliances via the Internet and offline. (Web sites, dealers, marketplaces) Understanding and working on the philosophy of Agile, Scrum - approach, Kanban method. I Understand and work using the principles of MVP, CustDev JTBD. Sales regions: Russia, Ukraine, Belarus, Kazakhstan
1.3 Visited and conducted negotiations in factories and exhibitions in China (in English). Organized the purchase of goods under private label in factories in China, signed the contracts. Organized ODM (Original Design Manufacturer) OEM (Original Equipment Manufacturer)

2. Sales and Marketing

2.1 Headed the marketing department. (Household appliances). Built a marketing strategy for promoting household appliance brands in Russia and CIS countries. Conducted strategic planning. Goals were set and decomposed. Conducted an analysis of:
- market,
- competitors,
- prices,
- products,
- target audience,
- advertising sources.
Conducted SWOT analysis.
As a result, the company has been operating with profit starting from the second month.

2.2 Organized and implemented CRM systems (AMOCrm, Envybox, Bitrix24) and ROISTAT end-to-end analytics systems. Trained staff to work with CRM
2.3 Organized the development of online stores and landing pages
2.4 I personally studied, set up and conducted advertising:
- Yandex Direct
- Google ads, Facebook/Instagram targeting
- VK targeting
- My Target
- SMM
- SEO
- blogs
- marketplaces (Wildberries, Ozon, Yandex market, Beru, Goods),
Worked with bloggers,.
Conducted audits of more than 30 advertising companies and saved from 20 to 40% of the advertising budget
2.5 Analyzed and optimized advertising using: Google Analytics, Roistat end-to-end analytics systems, Yandex Metrics, Controlled advertisings of contractors (advertising agencies, developers, and freelancers)
2.6 Conducted low - budget нужен доступ к резюме USD.) and quick tests of various niches and products for market launch.

There is an opportunity to demonstrate the case.

3. Finance and reporting

3.1 Combined the position of financial director. Conducted business planning and budgeting, conducted management reporting (P&L, Cash flow, balance sheet). Supervised the company's income and expenses. Prepared reports and controlled document flow
3.2 Constructed a marketing and financial strategy for the development of the company. Created the financial model of the company. Applied technologies of the Unit Economics, completely digitized the business. Followed alone with the established ROMI, ROAS, ROI and different KPIs
3.3 Recruited staff, carried out adaptation and development of personnel. Conducted financial and functional audits of the business, found weaknesses in the business, and introduced changes. Managed the optimization of business processes; in sales, marketing, services
3.4 Analyzed marketplaces using marketplace analysis services, Wildberries, OZON. - I found low-competitive niches and high-margin products. Organized sales on marketplaces
Prepared new products for placing in factories in China in different niches, for ordering under private label in China.
 

Апрель 2015 — февраль 2016

11 месяцев

Bilfinger HSG Facility Management

Южно-Сахалинск, нужен доступ к резюме

Строительство, недвижимость, эксплуатация, проектирование... Показать еще

Project manager. Head of a separate subdivision.

Managed a contract with Sakhalin Energy Investment Company Ltd for the operation of real estate in Yuzhno-Sakhalinsk,
Organised a branch office with 250 employees. Carried out crisis management.
Result; - contract prolongation and indexation. Introduced the practice of selling additional services. The company increased turnover by 10% and improved the quality of service.
- Analysed and audited the company for inefficient business processes.
- Result: Launched a continuous change process.
- Applied Scrum structured approach, PMI (waterfall), project management methodologies and agile philosophy.
- Identified management weaknesses and bottlenecks in project performance.
- Worked effectively in a situation of high uncertainty and multi-tasking. Made a system out of chaos.
- Corresponded and communicated with colleagues and client representatives in English.
- Managed the replacement of ineffective staff. Managed the recruitment and integration of staff.
- Result: Organised and fine-tuned the work of the accounting department and business units.