Product Manager, Marketer

На данный момент Product Manager, Marketer.

Мои компетенции и опыт

Hard Skills:

Digital Marketing Expertise:

• Proficient in creating and executing comprehensive digital marketing strategies across various platforms (SEO, SEM, PPC, social media, email marketing).

Content Strategy and Creation:

• Expertise in developing content strategies that align with brand messaging and drive engagement.
• Skilled in content creation, including copywriting, visual content, and multimedia.

Project Management:

• Strong ability to lead and manage cross-functional teams using methodologies like Agile, Scrum, and Kanban.

Market Research and Analysis:

• Extensive experience in conducting market research to identify trends, customer needs, and competitive landscapes.

CRM and Marketing Automation:

• Expertise in CRM systems and marketing automation platforms (Marketo, Pardot) to enhance customer engagement and retention.
• Proven ability to segment audiences and create personalized marketing campaigns.

Global Market Expansion:

• Experience in launching products in diverse markets including the CIS, USA, and Middle East, with a deep understanding of regional nuances and consumer behavior.
• Ability to tailor marketing strategies to local markets while maintaining global brand consistency.

Soft Skills:

Leadership and Team Collaboration:

• Strong leadership skills with the ability to inspire and motivate teams to achieve shared goals.
• Excellent collaboration skills, fostering a positive team environment and effective communication across departments.

Strategic Thinking:

• Ability to think critically and strategically, identifying opportunities for growth and improvement.
• Skilled in developing long-term marketing strategies that align with business objectives.

Adaptability and Problem-Solving:

• Highly adaptable in fast-paced, dynamic environments, with a proven ability to pivot strategies in response to market changes.
• Strong problem-solving skills, with a focus on innovative solutions and overcoming obstacles.

Cultural Sensitivity and Global Mindset:

• Deep understanding of cultural differences and the ability to navigate global markets with sensitivity and respect.
• Experience working in diverse, multicultural teams, with an emphasis on inclusivity and collaboration.

Time Management and Organization:

• Excellent time management skills, with the ability to prioritize tasks effectively and meet deadlines.
• Highly organized, ensuring projects stay on track and within budget.