Product Manager

На данный момент Product Manager.

Мои компетенции и опыт

WORK EXPERIENCE

PRODUCT MANAGER (2024. January – Present)

Marketing AI startup Teamlex. 

(Occasionally combined the roles of project manager, sales manager, and recruiter)

Main achievements:

• Identified problem-solution fit for 2 startup products
• Pinpointed scaling barriers for one of the products and proposed viable pivot options
• Redesigned sales funnels and enhanced sales processes, leading to improved conversion rates at all stages
• Reduced the sales cycle by нужен доступ к резюме
• Doubled the number of qualified leads, improving audience segmentation and service offerings
• Recruited over 20 specialists (including marketers, business developers, designers, copywriters, and consultants) for internal and external projects
• Managed and successfully closed 4 client deals worth over $20,000 within a two-month period of handling sales tasks
• Oversaw 4 external projects with a total of 9 specialists across dedicated teams (goals, depending on a project: increasing SEO traffic, marketing research, attracting investments). Some results, depending on a project:
  • organic traffic increased from 0 to 600 visitors in 2 months. Expanded indexable pages from 195 to 2,430 and improved page indexing rate from 82% to 93%
  • organic traffic increased by 36% within 3 months of a site redesign for another project, growing from 7,968 to 10,913 visitors
  • analysis of market trends, competitor strategies, and user behavior in medical services. Development of recommendations to enhance competitiveness and prioritize high-demand services
  • marketing strategy, pitching materials, and recommendations for investor readiness for another project

Responsibilities:

• Conducting market analysis and validating hypotheses for problem-solution fit and product-market fit
• Competitor analysis to identify unique selling propositions (USPs)
• Performing customer development (custdev) and Jobs-to-Be-Done (JTBD) research
• Developing the product vision
• Conducting A/B tests
• Improving and optimizing sales funnel conversions
• Collaboration with clients to align product vision and optimize deliverables
• Handling specific tasks related to talent sourcing and recruitment
• Project management for multiple clients
• Periodic performance of sales functions, including client engagement and deal closure
• Developing and assigning technical specifications
  
  
  CO-FOUNDER / PRODUCT MANAGER / GAME DESIGNER 
  (2020. March – 2022. January)

Release of the board game "Power" (area: GameDev). 

Main Achievement: selling the game rights to a publisher resulting in 9x ROI.

Responsibilities:

• Creating a product vision and development strategy
• Market research and analysis
• Generation and prioritisation of ideas and hypotheses
• Maintaining a backlog
• Conducting in-depth interviews and surveys
• Organising game testing
• Collecting and analysing feedback from players
• Calculating unit economics