UX Researcher

На данный момент UX Researcher.

Мои компетенции и опыт

I’m a UX Researcher with a background in marketing and branding. I excel at translating research insights into actionable recommendations for product and brand enhancements. I've always been interested in product and creative solutions that help people and are truly based on their insights and pain points. As a consumer and market researcher, I have completed over 110+ projects for both B2B and B2C brands and products in the CIS and EU markets.

I independently lead end-to-end research processes and possess strong communication skills to effectively advocate for research and influence decision-making across teams. I also have experience in developing recommendations and strategies, including brand platforms, communication and marketing strategies, creative briefs for design and ad campaigns, as well as recommendations and wireframes for UX design.

Feel free to reach out to me if you want to drive the user experience or marketing aspects of your products.

Tools: Maze, Usertesting, Google Forms, SurveyMonkey, Figma, Excel, PowerPoint, Miro, Jira.
Methods: usability testing, interviews, surveys, card sorting, focus groups, competitive analysis, trends and best practices analysis. Creating artifacts like user personas and CJMs, wireframes and interactive prototypes.