COO for Gambling projects

На данный момент COO / Chief Project Officer.

Мои компетенции и опыт

Chief Operating Officer

NDA / Gambling

• Development and implementation of Roadmap 2023, Roadmap 2024 for all aspects of the company's activities, taking into account the five-year development plan (strategy, tactics, operations);
• Realization of executive, operational and administrative functions of the business;
• International development of the company's projects (tier-1, EU, LatAm, CIS (KZ, AZ, UZ, Ukr, RU), etc.).
• Preparation of infrastructure for the launch of Asia;
• Operational management of structural units (Support, Marketing, Retention, BDM, Legal, ASO, DEV, ADM, Finance, HR, Recruitment, etc.);
• Increasing and/or optimizing financial metrics of current projects (metrics: profit, revenue, OPEX, FTD, REG, ARPU, etc.);
• Opening of new strategic directions of the company (gamedev, banking, web AI etc.).
• Strategic and financial analysis, metrics forecasting, revenue planning, OPEX optimization for the company's goals and objectives;
• Implementation of basic legal infrastructure, management of licensing processes, reporting, etc..;
• Setting up the KDP of the direction from 0;
• Development, search and implementation of business management tools at all levels (introduction of OKR, introduction of new task trackers, corporate communication tools, corporate rules system, etc.);
• Development of a sustainable and effective organizational structure, its regular revision and improvement;
• Development of business processes to ensure the most efficient work;
• Maintaining good relations with partners and all counterparties of the company;
• Compilation of basic marketing analytics, as well as analytics for the Partner Program, and other areas of business;
• Integration of payment systems under geo RU, UZ, AZ, KZ, UA (optimization of financial conditions and setting up cascading);
• Hiring of Marketing, Affiliate, Development, HR, KDP, Design and so on;
• and much more, including work in the role of Project Manager (during the absence of a specialist), Business Analyst (throughout the entire period of work), and other roles to support continuous work
   

Accomplishments:

2024

Regs: x10

M2M Active: +10%

Reg2Dep%: +15%

Optimization of OPEX articles by 35%

2023

Launch of new geos - LatAm, Africa, India

Launch of new directions - Banks, Microloans, Dating, Binary Options, etc. + Gamedev + Web AI

Chief Business Development Officer

NDA / Gambling & Betting

• Writing Roadmap 2022 including strategic, tactical and operational planning, budgeting and projected results
• Description of processes and procedures for the divisions to enter new markets
• Creating task plans for divisions to enter new markets (Marketing, Retention, Web & Mobile development, SEO, Design, Content, Analytics, etc.)
• Negotiating with key partners (CPA, CPI, Casino Providers, Recruitment, etc.)
• Partner program development (optimization of contracts with partners, RevShare reduction, CPA implementation, PP software improvements);
• Overcoming communication problems within and between departments (CRM, Web Development, Mobile Development, Retention, Call Center, etc.).
• Budgeting of reporting departments, financial and business planning on key business KPIs (reg, ftd, arpu, ggr, average check, etc.).
• Entering UZ, KZ markets, achieving basic KPIs of the project (Reg, FTD, price per CPA);
• Implementation of the project for the World Cup нужен доступ к резюме promotions, promotion, gamification, ASO, SEO, etc.).
• Management of revenue generating departments of the company - Marketing, SEO, International Development
• Formation of Marketing department from 0 (digital, mobile, crm, design)
• Strategic planning of Marketing work, for the period of World Cup22, for 2022, for 2023, for each geo (RU, UZ, KZ, + geo in development).
• Building end-to-end analytics on attraction and retention funnel (ref link, landing, reg, ftd, ftw, std, stw, MAU, churn, etc.), connecting trackers.
• Debugging SEO from 0 (tech, work on industry, event and brand traffic, debugging indexing, and other parameters - metrics: traffic, conversions, reg, ftd)
• Launching new promotional mechanics for new clients (Freebets, FreeDeps, Cashback, Tournaments, etc.).
• ASO (keyword positions in top 5/top 10, Upgrade formats, introduction of Events);
• Marketing analytics and Research: market capacity, audience assessment, segmentation, trends ( нужен доступ к резюме , SM, internal analytics metrics, setting up end-to-end analytics).

Marketing & Organizational Consultant (LV)

DILY SERVICES / Gambling & Betting

• International development and strategic planning for gambling companies
• Optimization of the company's busindess units in the current geo
• Launch of the gambling brands on new geos
• Marketing research (market size, trends, audience analysis, business prospects assessment, etc.)
• Marketing department development (recruitment, new business processes development, launch of new promotional mechanics, etc.)
• CRM marketing development (user loyalty, ARPU, FTD, registration, etc.)

Leading Specialist of International Development

Fonbet

• Analysis of new International markets and their assessment
• Development of Company Strategy for CIS Markets
• Participation in the development of brand positioning in the new market
• Management of International Projects (creation and maintenance of checklists, timelines, deadlines, budgets, determination of necessary resources, etc.) - both current (Kazakhstan, Belarus) and future.
• Financial planning for current (Kazakhstan, Belarus) and future International projects
• + Financial planning of projects for 5 years
• Assessment of KPI achievement of each project (FTD, Registrations, Profitbet, GGR)
• (based on KPI achievement assessment) Formulation and implementation of steps for improvement/development of projects.
• Coordination of central office and local offices (optimization, process setup, participation in local office projects, participation in recruitment process, etc.)

Head of Content

Fonbet / Betting

• assessing the Content department (processes, resources, deliverables);
• Improving the efficiency of the Content department:
• Increasing transparency of the department's performance to Department leadership,
• creating/simplifying/improving processes, optimizing resources,
• Improved employee performance - each author's score increased from 3.5 to 5
• providing Content for all areas of the Marketing Department (PR, SMM, CRM, Digital, SEO) and all products of BC Fonbet (Russia, Kazakhstan, Cyprus, Belarus) - website/applications;
• Recruitment of new employees (3 new employees), creation of Individual development plans for current employees