Product Manager

На данный момент CEO.

Мои компетенции и опыт

Pavel Perelomov
Senior Product Manager / CPO / Product owner
 

Age: 45
Location: Krasnodar, Russia
Job Type: Office, Remote
Experience: Over 16 years in team management and product management
Relocation: Open to moving to Moscow, Saint Petersburg, or abroad

Communication: нужен доступ к резюме , нужен доступ к резюме , Tel: нужен доступ к резюме
LinkedIn: Pavel Perelomov

Hello! My name is Pavel, and I have over 16 years of experience in product management. During this time, I have successfully led the development of web and mobile products in industries such as fintech, Web3, e-commerce, gaming, blockchain, sports, and social media for both B2B and B2C segments. My key competencies include product strategy, analytics, marketing, and promotion. I have extensive experience in building and managing high-performing teams, and I confidently engage with stakeholders at all levels. My work not only ensures successful product launches but also contributes to significant growth in key metrics and increased business capitalization. I am ready to join your team and contribute to the success of your project!

_____________________________MAIN SKILLS_______________________________

Agile, Scrum, Mobile and Web Development, Team Management, Business Model Development, Team Recruitment, Data-Driven, Unit Economics, AIDA, AARRR, Product Metrics (DAU, MAU, LTV, CAC, etc.), Market Research, CustDev, A/B Testing, Quality Assurance, Payment Systems, AI Technologies, Project Management, UX/UI, Development Methodologies, Marketing and Promotion, Data Analysis, Cross-Team Management, Professional Communication with Stakeholders and Investors.

______________________________EDUCATION___________________________________

• Master in Marketing, Magnitogorsk State Technical University named after нужен доступ к резюме Nosov
• Bachelor in Technology, Magnitogorsk State Technical University named after нужен доступ к резюме Nosov

Additional Training and Courses

• Product Management Course
  VK, Product Management
• Yandex for Products
  Yandex, Product Management

_____________________________LAST 11 WORKING POSITIONS______________________

CEO - Co-Founder 
JUST APP INC
Application Page | Information Site
Nov нужен доступ к резюме Aug 2024
Direction: Android/Web3 | Segments: B2C, C2C, SportTech, Mobile App, Web3
Description: JUST is a mobile app for organizing sports training sessions, tournaments, and monetizing them using blockchain technology. With approximately 100k active users, localization in 5 languages, and coverage in 140 countries, the app has a 4.7 rating on Google Play.

• Team Management and Development:
  • Led a team of 10 members for development and marketing.
  • Developed a modular structure for the mobile app, development plan, and UI/UX using Agile methodology.
  • Co-developed the app's UI/UX with the designer.
  • Organized the work of back-end developers (Python) and front-end mobile developers (Kotlin).
  • Managed the implementation of Kubernetes cluster system on Amazon Cloud, Ali Cloud.
  • Supervised server setup and security configuration.
• Technology and Payment Integration:
  • Managed the integration of Binance Smart Chain blockchain and development of the app's smart contract currency.
  • Developed the app's tokenomics and white paper for token listing.
  • Integrated Google Pay and CKassa payment systems, as well as cryptocurrency payments via CryptoCloud.
  • Directed the integration with PancakeSwap decentralized exchange via OPEN API.
  • Coordinated and led A/B testing and QA testing.
• Business Model and Economy:
  • Developed the business model, unit economics, and sales funnel (AIDA).
• Marketing and Promotion:
  • Ensured a successful app launch, enhancing user experience and functionality.
  • Designed marketing campaigns and coordinated the work of a marketer and ASO specialist.
  • Launched mobile and in-app advertising through MyTarget, Yandex Ads, and VK Ads.
  • Brought over 50 key queries to the TOP 3 of the Russian segment on Google Play.
  • Coordinated image building on Tier 1 and 2 sports websites.
  • Organized promotional activities with popular YouTube influencers in Russia.
• Partnerships and Achievements:
  • Participated in startup competitions in China, ranking in the TOP 3 and TOP 5 in 2019.
  • Signed partnership agreements with the football clubs CSKA and Chaika.
  • Official resident of the largest technology park in China (RSC, Northern Hainan, Chongqing) since March 2019. Link to full list of RSC residents

______________________________________________________________________________

Product Manager
BitForex LTD — Localization and Russian Market Operations
March 2020 — October 2021
Industry: Cryptocurrency Exchange. Segments: Blockchain, FinTech.

• Platform Localization for the Russian Market:
• Led the localization of the cryptocurrency exchange interface and features for the Russian market, adapting the product to local regulatory and cultural requirements. Collaborated with developers to integrate local payment solutions, such as Russian payment systems and support for ruble transactions.
• User Behavior Analysis:
• Analyzed user behavior in the Russian market, identifying key trends and patterns that influenced the platform's strategy in the region. Implemented improvements in the user interface and registration processes to boost engagement and retention.
• Marketing Campaigns:
• Worked closely with the marketing team to launch targeted advertising campaigns in Russia. Coordinated partnerships and media programs to promote the platform within the region.
• Support and Adaptation for Regional Users:
• Developed and implemented special offers and tools tailored for Russian users. Managed the support of regional users, coordinating between customer service and developers to address specific requests and issues.
• KPI Monitoring and Data Analysis:
• Monitored key performance indicators (KPIs) in the Russian market, providing regular reports with recommendations for improving user experience and conversion rates.

________________________________________________________________________

CPO - Product Owner
Twigse INC
Platform Site
Jul нужен доступ к резюме Jun 2020
Direction: Web/Web3 | Segments: B2C, B2B, FitTech, Blockchain, Social Media
Description: Twigse is a SocialFi platform for organizing decentralized communities through issuing their own cryptocurrencies and tokenized assets.

• Team Management and Development:
  • Led a team of 9 members for developing the Twigse SocialFi platform.
  • Developed the platform's structure, development plan, and UI/UX using Agile methodology.
  • Organized the work of web developers using Python and Django framework.
  • Supervised server setup and security configuration.
• Technology and Security Integration:
  • Managed the integration of Ethereum blockchain and development of the platform's smart contract currency.
  • Directed API integration with Huobi Cloud for cryptocurrency exchange and trading solutions.
  • Led integration with BitGo for secure cryptocurrency storage.
  • Managed integration with PancakeSwap via OPEN API.
  • Coordinated and led A/B testing and QA testing.
• Business Model and Economy:
  • Developed the platform's business model, unit economics, and sales funnel (AIDA).
  • Developed the platform's tokenomics and white paper for token listing.
• Marketing and Promotion:
  • Ensured a successful platform launch, enhancing user experience and functionality.
  • Designed marketing campaigns and coordinated the work of a marketer and SEO specialist.
  • Coordinated the launch of contextual and targeted advertising through MyTarget, Facebook Ads, and Google Ads.
  • Managed image building on thematic crypto sites and forums in the English-speaking zone.
• Partnerships and Achievements:
  • Signed a direct partnership agreement with Huobi, the largest Chinese cryptocurrency exchange (Beijing, China) in 2019.
  • Partnered with BitGo, the world's largest cryptocurrency storage company (California, USA) in 2019.

______________________________________________________________________________

CEO - Product Owner
STARTS LTD
Presentation link
Sep нужен доступ к резюме Aug 2018
Direction: Android | Segments: C2C, CyberSports, Mobile App, Games
Description: STARTS is a mobile app for organizing eSports teams and conducting gaming tournaments.

• Team Management and Development:
  • Led a team of 6 members for development and marketing.
  • Developed a modular structure for the mobile app, development plan, and UI/UX using Agile methodology.
  • Co-developed the app's UI/UX with the designer.
  • Organized the work of back-end developers (Python) and front-end mobile developers (Kotlin).
  • Managed the implementation of Kubernetes cluster system on Ali Cloud.
  • Supervised server setup and security configuration.
  • Coordinated and led A/B testing and QA testing.
• Business Model and Economy:
  • Developed the business model, unit economics, and sales funnel (AIDA).
• Marketing and Promotion:
  • Ensured a successful app launch, enhancing user experience and functionality.
  • Designed marketing campaigns and coordinated the work of a marketer and ASO specialist.
  • Coordinated image building on Tier 1 and 2 sports websites.

______________________________________________________________________________

Product Owner
UNIMOOD | 139DEC
Nov нужен доступ к резюме Sep 2017
Direction: Web. Segments: E-commerce.

UNIMOOD: E-commerce store for a renowned conceptual Russian clothing brand.
139DEC: E-commerce store for another major conceptual Russian clothing brand.

• Product Strategy Development:
• Developed the concept of the e-commerce stores from scratch.
• Conducted market and competitor analysis to identify unique selling propositions.
• Created a product roadmap and set key objectives.
• Project Management:
• Coordinated the work of cross-functional teams, including designers and developers.
• Developed and maintained project documentation, including technical requirements and specifications.
• Assigned tasks to the team and monitored the completion of deadlines.
• Design and User Experience (UX/UI):
• Participated in the development of a user interface design focused on usability and conversion.
• Conducted usability testing and analysis of user scenarios to improve customer experience.
• Development and Technical Implementation:
• Defined technical requirements and selected the platform for e-commerce store development.
• Supervised the development and testing process, ensuring quality and compliance with product requirements.
• Marketing and Promotion:
• Organized marketing campaigns, including SEO, content marketing, and social media advertising.
• Product Analytics and Improvement:
• Collected and analyzed data on user behavior and sales.
• Continuously monitored e-commerce trends and adapted the product strategy to changing market conditions.

______________________________________________________________________________

Product Manager
KupiVIP — "Sales and Loyalty" Section
Sep 2015 — Dec 2016
Industry: E-commerce. Segments: B2C.

• Management of the "Sales and Loyalty" Section:
• Managed the development and operations of the website’s exclusive sales and loyalty programs for users. Developed a detailed roadmap for improving UX and implementing new features in the "Sales" section.
• Loyalty Program Development:
• Led the implementation of a new loyalty program for returning customers, resulting in a 20% increase in retention over the first six months. Managed the development of features allowing users to accumulate bonus points and redeem them for exclusive discounts.
• User Journey Optimization:
• Directed the optimization of user scenarios and interfaces within the sales section, which improved overall customer satisfaction and increased the number of repeat purchases.
• Analytics and Performance Improvement:
• Utilized analytical data to monitor the effectiveness of the "Sales" section and the loyalty program, enabling timely improvements that boosted user engagement.

______________________________________________________________________________

Product Manager
Tetell INC
May нужен доступ к резюме Aug 2015
Direction: Web | Segments: B2C, Social Media

• Team Recruitment Management:
• Conducted recruitment and interviews of candidates to form a highly skilled team of 5 members, including developers, designers, and quality specialists.
• Ensured alignment of candidate skills with project requirements, considering both technical and creative aspects.
• Platform Development and UI/UX Design Structure:
• Developed a detailed development structure for a blog platform, including project roadmaps, stages, and checkpoints.
• Defined UI/UX requirements and developed user scenarios, conducting analysis of the target audience and competitive solutions.
• Utilized the Waterfall methodology for sequential and systematic execution of development stages from design through testing to deployment.
• Web Development Team Organization:
• Organized the work of the web development team, selecting Python programming language and Django framework to create a reliable and scalable platform.
• Developed and implemented a project management system ensuring efficient task allocation, timeline control, and resource planning.
• Conducted regular team meetings to discuss progress, address emerging issues, and coordinate actions.
• Successful Platform Launch:
• Led the testing process and bug fixing, ensuring high-quality final product before launch.
• Implemented features that enhanced user experience and platform functionality, including user-friendly interface, adaptive design, and integration with social media.

______________________________________________________________________________

Marketing Manager
TechSolutions Inc
April нужен доступ к резюме November 2012
Industry Focus: IT company specializing in software development and IT consulting.

• Market Research:
• Conducted market research and competitive analysis to identify trends, opportunities, and threats.
• Data Analysis:
• Collected, processed, and analyzed marketing data using Excel, SPSS, and Google Analytics to develop strategic recommendations.
• Market Segmentation:
• Defined target market segments and developed strategies to attract and retain customers within each segment.
• Reports and Presentations:
• Created detailed reports and presentations for management using PowerPoint and Tableau to present market analysis results and recommendations.
• Cross-departmental Collaboration:
• Worked closely with marketing, product, and commercial teams to develop and implement marketing strategies.
• Competitor Monitoring:
• Monitored competitors' activities and analyzed their strategies to provide insights and recommendations for enhancing the company's competitiveness.

______________________________________________________________________________

CPO - Co-Founder
Ural Metalworking Company LLC (UMC LLC)
Company Site
нужен доступ к резюме

• Production Launch Management:
• Organized and managed the full-cycle production launch at a large manufacturing enterprise with over 300 employees.
• Developed a strategic plan encompassing production processes, logistics, quality management, and occupational safety.
• Product Line Development:
• Formulated and expanded the company's product line to include over 100 product offerings.
• Participated in product concept development, market research, and consumer preference analysis to optimize the product assortment.
   
• Marketing and Sales Management:
• Directed marketing and sales strategies aimed at enhancing brand visibility and expanding market reach.
• Developed and implemented marketing campaigns, including advertising, retail promotion, and digital marketing initiatives.
• Achieving Sustainable Growth in Production and Sales:
• Achieved consistent growth in production and sales volumes through optimization of manufacturing processes and improved efficiency of marketing strategies.
• Managed project budgets, monitored financial metrics, and ensured attainment of sales and profit targets.

Sales Manager
Magnitogorsk Iron and Steel Works (MMK OJSC)
Company Site
нужен доступ к резюме
Description: Managed sales processes. Developed and implemented sales strategies. Increased sales volume and achieved high performance indicators.
 

_______________________________MAIN SKILLS__________________________________

• Mobile and Web Development Management: Planning and coordinating mobile and web app development, managing the full development cycle, ensuring high product quality.
• Team Management: Forming and developing high-performing teams, managing distributed teams, conducting retrospectives and sprint planning.
• Development Methodologies: Agile, Scrum, Waterfall.
• Business Model Development and Unit Economics: Creating and optimizing business models, calculating and planning unit economics, building sales funnels (AIDA), evaluating and analyzing financial metrics (AARRR).
• Conducting Interviews and Market Research: Developed and conducted CustDev and in-depth user interviews, analyzed data, and identified target segments.
• Team Recruitment and Organization: Selecting qualified specialists, forming balanced teams, organizing efficient work processes.
• Cryptocurrencies, DeFi, and Smart Contracts: Developing and integrating smart contracts, creating tokenomics, integrating decentralized financial solutions, interacting with blockchains (Ethereum, Binance Smart Chain).
• Product Metrics: DAU, MAU, LTV, CAC, Churn Rate, Retention Rate, ARPU, NPS, etc.
• Interviews and Market Research: Planning and conducting user interviews, developing surveys, data analysis, identifying target segments.
• Cluster Systems and Cloud Solutions: Leading the implementation of Kubernetes cluster systems on Amazon Cloud, Ali Cloud, and Timeweb Cloud.
• Server Setup and Security: Leading server setup and ensuring security.
• A/B Testing: Conducting A/B tests for product optimization.
• QA Testing: Coordinating and conducting QA testing to ensure product quality.
• Payment Solutions: Integrating Google Pay, international and Russian payment systems, cryptocurrency acquiring.
• Advanced AI Technologies: Applying AI for data analysis and improving user experience.
• Project Management Tools: Experience with Trello, Jira.
• Design and Prototyping: Proficient in Figma.
• Marketing and Promotion: Designing marketing campaigns, ASO, SEO, contextual and targeted advertising, influencer marketing.
• API Integration: Experience in integrating various APIs, including payment systems and cryptocurrency exchanges.
• Data Analysis: Data analysis, using BI tools (Tableau, Power BI).
• Team Interaction: Leadership skills, managing cross-functional teams, motivating the team, conducting team-building activities, conflict resolution, mentoring and coaching.
• Communication Skills: Effective communication with internal and external stakeholders, conducting presentations, writing technical documentation.
• English Proficiency: High level of reading and writing, basic conversational level.