Product Manager

На данный момент Digital Marketing Specialist.

Мои компетенции и опыт

Hi all! My name is Nargiz, I'm 25 years old, and I'm from Kazakhstan. I have a master's degree in English philology, but I soon realized that it wasn't for me and decided to go into IT. 

I'm very glad that I got into marketing; my first experience was as an email marketer at the online English language school нужен доступ к резюме . There, I wrote emails, worked with mailing platforms, created email chains, Welcome series, wrote many technical specifications for designers, layout designers, and freelance copywriters, etc. Additionally, we developed several hypotheses to improve retention (non-financial reward systems, discount systems), and to sell additional products (collecting feedback for perks, individualizing emails, adding incentives to purchase through product combinations, etc.).

Then, I worked in performance marketing at a startup in Astana (the capital of Kazakhstan, where I live). There was a lot of analytics, which I really enjoyed. The main metrics were product metrics (ROI, LTV, ARPU, CR, retention) and marketing metrics (CTR, CPC, CAC, ER, etc.) based on data from Google Analytics, Power BI, and the CRM system Bitrix. I conducted my first marketing research there; it included customer and competitor analysis, market analysis, and its volume. I also continued to work on email marketing, redesigning the Welcome series for the company. There were many reports, we worked in sprints, reported within the marketing team, in tandem with the sales department, and to the entire product team. I also had some experience setting up targeted advertising in Google Ads and Facebook Meta Business.

Now I work as a digital marketing specialist, participating in various marketing activities: copywriting, setting technical tasks for outsourcing colleagues, creating content plans, email marketing, etc. We develop weekly content plans for marketing campaigns, with detailed steps and topics. We handle content for everything related to marketing: case studies, LinkedIn posts, blog articles (with the help of freelance copywriters), emails, and much more. Additionally, I helped the previous CMO with pitching to foreign media, podcasts, influencer blogs, etc.