Senior Product Designer

На данный момент Founding Product Designer.

Мои компетенции и опыт

I help startups and established companies formulate and achieve goals through product design, branding, and marketing. I am a visionary and change-driver, excelling in high-growth environments such as launch, pivoting, growth, and expansion. Open for work as senior, lead, or founding product designer, chief of marketing, or product director.

• T-shaped multidisciplinary background (Product, Branding, Marketing, UX+UI).
• 10+ years of experience. Enterprise & startups (mostly Fintech and E-commerce)
• Successful founding PD case 0→$4M ARR.
• Successful management track with X6-X10 annual growth.

As a founding product designer at Zorion, I designed and launched a consumer pre-IPO investments app in Asia

• Designed, prototyped, and advised the development of a React Native (both iOS and Android) mobile app under the supervision of the CPO and the board of directors.
• Researched, art-directed, and built up processes for the creation of content: advertising and educational content for YouTube and Instagram (Shorts, Reels, Mid-length), in-app stories of companies, and market research.
• Developed various brand and communication materials, including brand identity, design system, app-store previews, and pitch deck.

As a CMO & partner at OMUT Jewelry, I pulled the company out of debt and increased its revenue sixfold.

• Led the company’s pivoting process: positioning and visual identity redesign, shooting, product matrix re-arrangement, development of new products, and hiring.
• Led the development of the website, integrations, and automations: design and engineering, CRM, email chains, analytics, and reporting.
• Managed marketing and finances: built unit economy, financial model, and managerial reports. Raised annual operational revenue by 600% and monthly turnover by 900%. Brought the company out of debt by surpassing the break-even point for the first time in 5 years. Tripled the number of subscribers on social media, increased brand awareness, and established relationships with marketplaces.

From product designer to product director and advisor, I developed a $ нужен доступ к резюме ARR e-commerce product system from scratch with the A1Solarstore team.

• As a founding product designer, I designed an e-commerce platform with internal products such as a store, calculators, and configurators. I conducted market and customer research and increased conversion through A/B testing.
• As a product director, I led the development and improvement of products and the store. Together with the founders, I led the development, testing, and growth of a side start-up. I hired, taught, and managed design, marketing, and content teams (10 people). I established business processes for content generation and publishing and developed a design system and new brand identity.
• As a strategy consultant, I advised the company on marketing, rebranding, social media, and setting up processes.