Product designer

На данный момент Product designer.

Мои компетенции и опыт

Hi, my name is Ekaterina.

At Ingosstrakh: 

● Worked on the main website of one of the largest insurance companies, I led a team in their research and design activities, conducted workshops and brainstorm sessions. I wore a user researcher hat talking to users and investigating their problems.

● I redesigned the main page, after which the client’s effort indicator decreased by 2 times before receiving the first price on popular insurance products.

● Developed a new structure and concept for the Personal Account, enriching it with new functionality and simplifying navigation, which increased the Retention Rate within a month after the release from 30% to 39%.

● To form and test hypotheses, I used Google Analytics and user experience research (interviews, usability testing, A/B tests, surveys, first click, competitive analysis) based on product metrics.

At Innotech:

● Worked on 3 projects: manager’s personal account, employee’s personal account and gamification (largest bank).

● Conducted a series of user interviews and testing, collected user problems and pain points, and created a backlog of tasks.

● I proposed improvements to the task section, which led to a 2-fold reduction in user effort on searching for a task.

● Developed new features and improved existing in the personal effectiveness cabinet application, which increased MAU from 20% to 90% of the application.

● Developed from scratch a section for planning employee schedules in the personal effectiveness office, after the release of Task Time Reduction of directors, it was reduced from 3 days to 1 day.

● For one of the projects I created a design system, which led to a reduction in time to market and error rate in a team when creating new features or improving existing ones.

Feel free to reach out if you have any questions or need further details!

Portfolio: нужен доступ к резюме

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