Product manager (SaaS E-commerce Edtech B2B B2C)
Лиссабон, ПортугалияМиддл • Сеньор
Удаленная работа
Опыт работы более 5 лет
Опыт работы более 5 лет
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О себе
На данный момент Product manager (product portfolio e-com SaaS B2B B2C).
Мои компетенции и опыт
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Product Manager (product portfolio | e-com | SaaS | B2B | B2C)
About the company: development of SaaS products and distribution through its proprietary e-commerce platform.
Responsibilities: driving revenue and paying users growth, managing a team of product managers (4 people) and a development team, overseeing budget and backlog management, acting as the owner of the distribution platform.
Achievements:
- Increased revenue by 60% across the product portfolio by implementing advanced analytics, optimizing business processes, and upskilling the team;
- Optimized the user experience (UX) by reducing the number of purchase steps from 12 to 6, resulting in an increase in the convertion rate (CR) from 0.2% to 2%;
- Managed P&L and reduced operational costs by $200,000 through a structured process for hypothesis validation and optimized marketing spend, aligned with business growth objectives;
- Implemented marketing, commercial, and user analytics dashboards and trained the team to increase the frequency of effective data-driven product decisions.
Engbe Feb нужен доступ к резюме Mar 2023
Product Manager (Edtech | SaaS | B2C)
About the company: a startup addressing needs in language learning by providing educational resources through a chatbot-based platform.
Responsibilities: driving GMV growth, managing project lifecycle from idea to launch, backlog prioritization, recruiting and managing a team.
Achievements:
- Led the Discovery and Delivery process from idea to launch to bring an E-learning solution to market with strong product-market fit;
- Secured the first cohort of buyers by developing targeted launch campaigns, achieving 30% convertion rate (CR) within the initial user group;
- Developed and executed a pivot strategy that resulted in a 25% increase in paying users;
- Enhanced content quality by leveraging customer feedback and analytics, achieving a 20% increase in repeat purchases.