Brand Director, Performance Marketing Communications Lead

Moscow, Russia
Сеньор • Тимлид/Руководитель группы • Директор
Маркетинг и PR • CRM • Context • E-mail (Direct) • SEO • User Acquisition • ATL • Brand • BTL • Event • Growth • SMM/ Community • Вирусный маркетинг • Контент маркетинг • Маркетинговые исследования • Affiliate / Партнерский маркетинг • Программы лояльности • Спецпроекты
Удаленная работа • Частичная занятость • Работа в офисе
Опыт работы более 5 лет
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О себе

На данный момент Head of Brand Communications.

Мои компетенции и опыт

11+ years of experience in marketing and communications for the largest companies: PepsiCo, Unilever, Mars, Tele2, Skoda. Developed and executed more than 150 campaigns with budgets up to 25MM USD. Received 15+ international awards for creativity and efficiency. My focus is the brand as a growth tool, vibrant campaigns and integrated strategies that engage the audience and deliver results.

Some of the results 📈: 
📍Developed brand communication strategies in international markets (Eastern Europe, CIS, Turkey). Each ensured an average growth in market share of up to +5 нужен доступ к резюме and revenue of up to +15%.

📍Developed the most successful Lay's campaign in the Kazakhstan market. + 10MM earned media reach, Vol YTD'23 274% vs plan, net revenue YTD'23 – 220% vs plan. The case received multiple international awards: Red Apple, Epica, Jolbors, E+, etc.
📍Lead digital transformation within the company with performance marketing tools for Pepsi Max strategy which was implemented in 5 markets. Personalization at scale campaign Pepsi Max provided penetration growth of +1.3 нужен доступ к резюме and ROI of нужен доступ к резюме

I combine strategic thinking, creativity, and a deep understanding of data to create impactful communications that strengthen brands and deliver measurable results.
I am ready to take on ambitious challenges, such as launching new ecosystems, products, or services, driving profit growth, and increasing market share through data-driven and human-centric approaches.
 



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