Lead Generation Specialist

Job description

We are seeking a proactive and results-driven Senior Lead Generation Specialist to spearhead our lead generation team. The ideal candidate will have a keen eye for identifying potential clients, expertise in outreach strategies, and hands-on experience with lead generation tools and platforms. This role is integral to scaling EasyTip’s client base and driving our growth across multiple markets.

Key Responsibilities

Prospect Research & Outreach

• Identify and research potential leads across various industries, with a focus on hospitality and beauty.
• Engage with leads through LinkedIn, email, and other digital channels using clear and concise messaging.
• Execute personalized outreach strategies and test different approaches to optimize engagement.

Campaign Management & Automation

• Set up and manage automated outreach campaigns, ensuring timely follow-ups and consistent messaging.
• Monitor campaign performance, analyze metrics, and iterate for continuous improvement.

Lead Qualification

• Filter and qualify leads to ensure alignment with EasyTip’s target profiles.
• Initiate conversations with prospects to gather information and identify high-potential opportunities.

Database Management

• Maintain and update a robust contact database with accurate and organized information.
• Regularly sync with the sales team to ensure a seamless handoff of qualified leads.

Reporting & Communication

• Track and analyze outreach statistics, including response rates and conversion metrics.
• Collaborate with the sales and marketing teams to refine lead generation strategies.

Leadership & Strategy

• Devise & oversee entire lead generation strategy
• Manage and expand lead generation team subject to successful outreach results

Requirements

Experience & Skills

• Minimum 2 years experience in lead generation or related fields.
• Strong written communication skills in English at an Upper-Intermediate level or higher.
• Hands-on experience with LinkedIn, cold-emailing, and outreach tools.
• Knowledge of lead generation best practices, automation tools, and CRM platforms (e.g. HubSpot, Pipedrive, Lusha etc).
• Familiarity with the UK, Europe, and MENA markets is a significant advantage.
• Proven experience working in international markets is a must.

Technical Knowledge

• Proficiency in managing outreach campaigns, tracking metrics, and analyzing data.
• Familiarity with SEO, social media engagement, and digital marketing tools.

Personal Attributes

• Detail-oriented, organized, and able to manage multiple tasks simultaneously.
• Results-driven with a passion for experimenting and finding creative ways to connect with prospects.

What We Offer

• Competitive salary and performance-based bonuses.
• Opportunity to work with a dynamic, fast-growing fintech company.
• Collaborative and inclusive work environment.
• Room for career growth and development.
• Work permit & Visa

How to Apply

If you’re excited about this role and believe you’re a good fit, please send your resume and a cover letter to [email protected]. Highlight your relevant experience, tools you’ve used, and share examples of successful lead generation campaigns you’ve managed.

Let’s shape the future of cashless tipping together!

Contact info: 

[email protected]