Performance Marketing Manager

About Us

We are a global B2B-SaaS tech company creating martech solutions for e-commerce businesses.

Founded in 2012, Retail Rocket is a leading AI-enabled marketing automation tool that helps organizations understand the needs of webshop users through behavioral analysis. We are a global company with a diverse team of over 200 employees from more than 20 nationalities, serving a strong customer base of over 1,000 companies.

Responsibilities:

• Develop and implement a data-driven performance marketing strategy to achieve business goals.
• Manage advertising campaigns across Google Ads, Yandex, LinkedIn, Meta Ads, VK, Telegram including setup, optimization, and scaling.
• Monitor and analyze campaign performance, focusing on key metrics such as CAC, ROAS, LTV, CPA, CTR, and CR.
• Optimize the conversion funnel and customer journey based on data insights.
• Conduct A/B testing of creatives, audiences, and landing pages and website. Ability to see improvements within CJM, web journey - and run experiments to increase C1,C2,C3
• Leverage first-party and third-party data to improve targeting and audience segmentation.
• Collaborate with creative and content teams to develop engaging advertising materials.
• Automate reporting and bidding processes using scripts and BI tools.
• Assess advertising budgets and reallocate resources for maximum ROI.
• Stay up to date with digital advertising trends and implement new approaches and tools.

Requirements:

• 3+ years of experience in performance marketing with expertise in Google Ads, Yandex, LinkedIn, Meta Ads, Telegram and VK.
• Deep understanding of auction algorithms, bidding strategies, and automated traffic acquisition.
• Strong knowledge of web analytics tools, including Google Analytics 4, Yandex Metrica, and GTM.
• Experience with data-driven attribution models and marketing analytics.
• Successful B2B traffic acquisition cases will be a significant advantage.
• Proficiency in SQL, Python, and BI tools (Looker Studio, Power BI) is a plus.
• Hands-on experience with hypothesis testing and A/B testing.
• Strong analytical skills and ability to work with large datasets.
• English proficiency (B2 or higher) for managing international campaigns.

What We Offer:

• Attractive Package: Competitive salary
• Successful Company: Join a leading company in the marketplace
• Skilled Team: Work with an international team of highly-skilled professionals
• Growth Environment: An ambitious, fast-growing company offering ideal conditions for personal and professional growth
• Great Company Culture: Enjoy an informal, non-hierarchical, and people-oriented culture where your voice counts. We strive for a good work/life balance and offer flexibility in organizing your workdays
• Career Development: Freedom to take on challenges and create the career path that suits you
• International Exposure: Collaborate with colleagues from different offices and work with international customers and partners
• Fully remote work