Head of marketing

На данный момент Performance Marketing Manager.

Мои компетенции и опыт

🚀 Professional digital marketing manager with 7 years experience in paid traffic valued at $200k budget/month with a focus on lead generation and revenue. I successfully manage advertising teams to build revenue by proving expertise and overachieving the targets. I am passionate about analytics and data-driven decision making. Additionally, I implement automated marketing in my sales funnels.

✅ Currently I work with biggest CIS educational platform with 800k+ students
✅ Work with B2C. Geo: CIS, Middle East, Europe. 
✅I develop a marketing strategy, media planning, marketing funnels, email marketing, castdev, work with influencers, test data-driven hypotheses, launch new products and analyze traffic. 

✅ I have an experience in advertising on USA and UK markets

In my previous role, I worked in paid social for 4 years before becoming a manager of a cross-functional paid traffic team for 2 years (10 ppl).

I believe in the usefulness of my product for people, and that's what drives me to achieve excellent results. It's important to me to increase my professional skills every year. 

Softwares: 
1. Paid Social: Facebook ads, Instagram, TikTok, Telegram Ads, VK
2. PPC: Google Ads, нужен доступ к резюме
3. Analytical tools: Google Analytics, Microsoft Power BI, Google Data Studio, Tableau
4. Google Sheets
5. Chatbot: Manychat, SendPulse
6. CRM-marketing: SendPulse, MailChimp
7. Others: getcourse, webinar, lifewebinar, bizon, AmoCRM

Soft skills: team player, great communication skills, leadership, ability to solve conflicts, responsibility.

Achievements

— Doubled CR by building communication between marketing and sales departments; increased ROMI of products by 60%.

— Organize selling webinars and marketing funnels. Achievement: organized webinar with $237k revenue

— Test hypothesis to improve CPL, CR, ROMI, LTV, average check. Achievement: increased revenue by 30% and LTV by 40% within 4 months.