Public Relations/Marketing Communications Lead

На данный момент Public Relations Consultant.

Мои компетенции и опыт

YEGOR KUZNETSOV

Gaithersburg, MD 20878

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DIRECTOR, MARKETING COMMUNICATIONS

Technology Media Relations Leader

An accomplished media and analyst relations professional with 15+ years of experience in technology marketing communications with startups, growth companies, and agencies. Strengths include: technology media and analyst contacts worldwide; strategic and tactical communications plans development; content development and marketing; agency and corporate experience.

CORE COMPETENCIES | CAREER HIGHLIGHTS

• Revamped a media relations and content marketing strategy for Redzone. Secured 44 media hits in 10 months, contributing to 23% sales leads growth. Developed a content cascading strategy that allowed the company to reduce the content marketing budget by 35% while almost doubling the organic website traffic.
• Built and executed a high-impact strategic communications plan for TrueCommerce in two weeks. Created a library of detailed customer stories with a tinge of drama resulting in explosive coverage growth - over 250 stories in six years and 11% sales lead growth annually.
• Worked with key analysts and the company’s Chief Evangelist to build trust and persuade the analyst community to create a new category where the company was placed as a Leader. This was instrumental for two equity events exceeding $600 million.
• Architected a network of international marketing and distribution partnerships for IceWarp. The project, completed in three months, resulted in 600% global media coverage surge and explosive sales channel growth.