Джуниор маркетинговый специалист

На данный момент Маркетинговый аналитик.

Мои компетенции и опыт

Collaborative and data-driven Digital Marketing Specialist with 1.5 years of experience in conducting market research and delivering strategic recommendations to B2B partners worldwide. Eager to help your company in developing a strategic marketing plan by conducting comprehensive market and consumer analyses, enhancing its appeal to investors, and driving profitability. Boosted client retention by 10%, leveraging targeted marketing strategies that enhanced customer loyalty and fostered long-term partnerships.

Technical Skills: Canva, MS Office, Google (Sheets, Docs, Slides), Miro, Yandex WordStat, SimilarWeb, Google Ads KeyWord Planner, KeySo, SpyWords, Competitive Analysis, Audience Analysis, Market Research, Content Strategy & Optimization, Keyword Research, Notion, Understanding of CRM, Understanding of Google Analytics, Basics in Figma

Experience: нужен доступ к резюме – нужен доступ к резюме | Marketing Manager | SoilMark (B2B marketing agency) | Remote 

• Developed and executed high-impact growth strategies for B2B clients, integrating AIDA-based positioning, product line optimization, targeted marketing tools, and structured media planning (annual, quarterly, monthly)
• Defined and refined audience personas and B2B partner positioning, crafted customer journey maps (CJM), and established key product and company selection criteria, unique selling propositions (USP), and competitive differentiators
• Led comprehensive market, competitor, and brand evaluations, analysing sales channels, industry trends, positioning, market size and potential, pricing strategies, audience segmentation (5W), PR effectiveness, and advertising impact
• Analysed marketing performance by assessing social media engagement, content effectiveness, traffic sources, and key acquisition metrics, including customer acquisition cost (CAC) and cost per lead (CPL)

Key Achievements

• Developed and executed 40+ marketing strategies for B2B partners within a year and on time, driving growth in client acquisition and sales
• Boosted client retention by 10%, leveraging targeted marketing strategies that enhanced customer loyalty and fostered long-term partnerships
• Mentored a marketing analyst, optimizing workflows and successfully completing two strategic projects in just 1 month
• Led a team of 3 on 2 major projects, conducting comprehensive market analysis and ensuring on-time delivery without compromising quality
• Delivered 2 presentations to senior executives, translating data into marketing insights and strategic recommendations
• Designed and implemented a streamlined reporting system that accelerated internal business processes and enhanced team productivity
• Established a client base for 40+ B2B partners across 10+ countries
• Conducted market analysis across 5 key regions (Central Asia, Russia, Europe, Southeast Asia, and the Middle East), uncovering high-potential niches and unlocking new growth avenues