Growth Marketing Lead / International Marketing Manager

На данный момент Marketing Team Lead.

Мои компетенции и опыт

Eyes of Wonder (Multilogin / NodeMaven)

Marketing Manager -> Marketing Team Lead

Multilogin | Marketing Manager – Customer Acquisition

- Joined during post-crisis recovery and built the full user acquisition funnel from scratch.

- Launched international PR initiatives to restore brand awareness.

- Developed and scaled a seeding advertising channel, experimenting with unconventional growth

strategies.

- Established core marketing strategy: prioritized channels, defined KPIs, and implemented

operational processes.

Impact: Restored brand presence in media, renewed user acquisition flow, and created a foundation

for sustainable growth.

NodeMaven | Marketing Team Lead – Department Building & Marketing Scaling

- Built the marketing department from the ground up: hired 8 backlink specialists, developed a

training program, and promoted a team lead.

- Designed and implemented a proprietary backlink acquisition strategy, boosting Authority Score

from 23 to 39 in 6 months and growing backlink volume to 244k.

- Managed monthly budgets of €8,000–€10,000, optimizing spend-to-performance ratio.

- Scaled marketing channels including media buying, PPC, affiliate marketing, and seeding

campaigns.

- Led product launches (proxy service and anti-detect browser) across Russia, the USA, Europe, and

Asia.

- Achieved a 90%+ quarterly completion rate on key initiatives and projects.

Karmann

Senior Marketing Specialist

- Developing Marketing Strategies: Crafted and implemented innovative marketing strategies to

promote Shiva VPN through affiliate networks.

- Identifying New Sources: Conducted thorough research to identify and engage new traffic sources

and potential affiliate partners.

- Content Creation: Produced high-quality marketing content, including articles, blog posts, and social

media updates, to enhance brand visibility and attract affiliates.

- Affiliate Recruitment: Recruited and onboarded new affiliates by leveraging various online platforms

and professional networks.

- Relationship Management: Built and maintained strong relationships with affiliates to ensure

consistent performance and engagement.

- Performance Analysis: Monitored and analyzed affiliate performance metrics to optimize campaigns

and improve ROI.

- Reporting: Prepared detailed reports on affiliate activities, traffic sources, and campaign outcomes

for senior management.

- Payment Coordination: Ensured timely and accurate payments to affiliates, handling various

payment methods including cards and cryptocurrencies.

- Compliance Monitoring: Ensured all marketing activities complied with legal requirements and

company policies.

Max Group LTD

Head of the Marketing Department

- Search for new ways of marketing promotion

RESULT: identified, launched and made 3 areas the main sources of promotion: seed placements

(forums, websites, blogs with custom placements), influencer marketing (Youtube, TG, cross-platform

ambassadors), partner and referral placements in software.

- Complete competitor marketing analytics with their mechanics and channels, working with Semrush

/ Similar Web competitive analytics services

RESULT: developed product positioning concepts in the CIS and WW markets

- Development of a USP for a product, writing all texts, generating ideas for visualization

RESULT: I brought out 3 products (2 proxies and fin-tech services) with a completely different concept

- Documentation of work processes within the channel for subsequent recruitment and training of

employees

RESULT: brought out and trained more than 30 junior and middle marketers

- Analysis of the effectiveness of launched campaigns and their optimization

RESULT: achieved нужен доступ к резюме % ROAS on one of the sources, from 100% to 2000% ROAS on 80% of other

placements

- Bringing products to market

RESULT: 1 product in the top 5 proxy services in the world and top 1 in Russia

- KPI execution control

RESULT: provided the motivational part of the team's employees from 30% to 100% of their salary

- Management of cross-channel marketing analytics

RESULT: I created a system for writing a report and predicting results, which took no more than 2

hours of work

- Managing a team of 15+ people in 3 different marketing channels

THE RESULT: well-coordinated teamwork and support of each other's employees

- Planning the work of the department

THE RESULT: a transparent system for setting and completing tasks with individual tracking of the

success of each employee

- Conducting team events

RESULT: thanks to the transfer of experience, brainstorming and teamwork with hypotheses, 50% of

employees from junior marketers have grown into Middle

Nextupmedia

Project manager

Project management and campaign launches with influencers, collaborating with clients and

cross-functional teams.