Head of Publisher Partnerships
Прямой работодатель AI Digital ( www.aidigital.com )
Опыт работы от 3 до 5 лет
AI Digital is a media execution and ad tech company, headquartered in New York City, that specializes in defragmenting the media supply chain within the overcomplicated digital ad space. With 5+ years of expertise and 130+ team members located across the world, we've built an amazing community based on mutual support, respect, and opportunities for professional growth. We work with the American market only.
Key Responsibilities:
- Supply Strategy: Develop and execute a supply-side strategy that aligns with the network's overall business objectives, including inventory growth, revenue optimization, and publisher relationship management.
- Publisher Partnerships: Build and maintain strong relationships with publishers, websites, app developers, and other supply partners to secure high-quality advertising inventory.
- Inventory Optimization: Analyze and optimize the existing supply sources to ensure maximum fill rates, ad viewability, and user engagement while minimizing ad fraud and brand safety issues.
- Negotiation and Contracting: Negotiate favorable terms and agreements with publishers and suppliers to secure competitive pricing, exclusive inventory, and access to premium ad placements.
- Data Analysis: Utilize data analytics and reporting tools to track and analyze supply-side performance metrics, including eCPM, CTR, fill rates, and user demographics.
- Ad Quality Control: Implement and enforce ad quality standards to maintain a high level of user experience and brand safety across the network.
- Ad Format Diversification: Identify and implement new ad formats and technologies to diversify the supply and enhance user engagement.
- Team Leadership: Build and lead a team of supply-side professionals, providing guidance, coaching, and mentorship to ensure team goals are met.
- Revenue Growth: Work closely with the BizDev and Adops teams to support revenue growth initiatives and develop strategies to attract premium advertisers.
Experience & Skills:
- Fluent English;
- Bachelor's degree in business, marketing, advertising, or a related field. MBA preferred.
- Several years of experience in digital advertising, with a focus on supply-side operations and partnerships.
- Strong negotiation and contract management skills.
- Proficiency in data analytics and reporting tools.
- In-depth knowledge of the digital advertising ecosystem, programmatic advertising, and ad tech.
- Excellent communication and leadership skills.
- Strategic thinking and problem-solving abilities.
Working Conditions:
- Competitive salary paid in USD;
- Remote work;
- Flexible schedule;
- 10 days of paid sick leave and 21 days of paid annual leave;
- Opportunity for professional growth and development;
- Corporate events (online cooking master classes, yoga, etc.);
- No bureaucracy or micromanagement.