Head of SMM (remote)

Metropolitan Group - real estate company in UAE, Austria, UK, Oman, expanding to Hong Kong.

As a Head of Social Media you will be responsible for leading a company’s social media team in creating and implementing social media strategies across variety of platforms (Instagram, Facebook, Telegram, Linkedin, TikTok, X, Threads for the time being) with global reach. 

Tasks:

* Organize and set up departmental workflow and internal processes for effective teamwork tailored to company’s goals.

* Manage the team in social media department, setting up expectations, goals, priorities and deadlines with clear and straightforward communication across.

* Evaluate performance of the team members and provide constructive feedback and guidance as required.

* Create strategic marketing plan for each social media platform (Instagram, Facebook, Telegram, Linkedin, TikTok, X, Threads) and set the milestones for the team to implement. Track performance & KPIs: ER, qty of followers, viewings (youtube), sharings, time response on comments, leads & deals etc.

* Plan, implement and monitor social media marketing paid campaigns key metrics to improve budget allocation and report to stakeholders on the performance.

* Establish workflow to manage relationships with influencers and brand advocates to drive awareness and engagement.

* Create a data-driven approach in managing insights and provide transparency for paid and organic social media activities.

* Allocate and manage resources required for efficient implementation of marketing tasks across social media platforms for each business unit.

* Assess and proofread content to align quality and agreed tone of voice across social media platforms.

Requirements and skills

* Fluent English and Russian both written and communication skills.

* Good understanding of performance metrics in organic and paid social media. 

* Outstanding time management and organizational skills. 

* Ability to deal with a variety of tasks and projects under tight deadlines in an efficient manner. 

* 2+ years of experience managing the SMM team.

* 5+ years overall in marketing and/or social media management.

* Experience in global companies with worldwide reach is required. 

* In-depth knowledge of all social media platform and required marketing and content strategy for each.

We offer:

- We are willing to consider your salary range. salary in USD;

- Work remotely from anywhere in the world;

- Contract with a legal entity in Dubai.

- Paid vacation and sick leave

Employers look at your profile first, but you can also accompany your response with a few words to draw attention to your most important professional or personal qualities.