Head of SMM

Company Overview:

Established in 2008, The Metropolitan Group is a distinguished company that has been dedicated to providing exceptional property-related services and support to clients in both local and international markets. As a prominent leader in the UAE real estate sector, our flagship entity, Metropolitan Premium Properties, is acclaimed as one of Dubai's premier real estate agencies. We hold the prestigious accreditation as a broker for licensed developers in Dubai, Abu Dhabi, and Ras Al Khaimah, and have consistently earned accolades for our remarkable sales achievements from prominent UAE real estate developers such as EMAAR, Dubai Properties, MERAAS, DAMAC,  ALDAR and many others.

Job Overview:

As a Head of Social Media you will be responsible for leading a company’s social media team in creating and implementing social media strategies across a variety of platforms (Instagram, Facebook, Telegram, Linkedin, TikTok, X, Threads for the time being) with global reach. 

Your first primary focus will be to conduct a marketing team audit — especially to review processes and workflows and assess team dynamics and skills.

What you’ll do:

• Organise and set up departmental workflow and internal processes for effective teamwork tailored to company’s goals.
• Manage the team in the social media department, setting up expectations, goals, priorities and deadlines with clear and straightforward communication across.
• Evaluate performance of the team members and provide constructive feedback and guidance as required.
• Create strategic marketing plans for each social media platform (Instagram, Facebook, Telegram, Linkedin, TikTok, X, Threads) and set the milestones for the team to implement. Track performance & KPIs: ER, qty of followers, viewings (youtube), sharings, time response on comments, leads & deals etc.
• Plan, implement and monitor social media marketing paid campaigns key metrics to improve budget allocation and report to stakeholders on the performance.
• Establish workflow to manage relationships with influencers and brand advocates to drive awareness and engagement.
• Create a data-driven approach in managing insights and provide transparency for paid and organic social media activities.
• Allocate and manage resources required for efficient implementation of marketing tasks across social media platforms for each business unit.
• Assess and proofread content to align quality and agreed tone of voice across social media platforms.

What we’re looking for:

• Fluent in both English and Russian language (Russian-speaking team). Fluency in grammar, spelling, and punctuation is a must.
• Proven experience (5+ years) in social media management and digital marketing.
• Preferably experience in Russian, European, and US markets.
• Ability to be a self-starter.
• Leadership experience (3+ years), with the ability to lead and inspire a team of social media professionals.
• In-depth understanding of social media platforms mentioned, algorithms, and best practices for BOTH organic and paid campaigns.
• Demonstrated success in developing and implementing social media strategies that drive engagement, brand awareness, and conversions.
• Strong analytical skills with the ability to interpret data and metrics to make informed decisions and optimise campaigns.
• Experience managing budgets and maximising ROI across social media channels.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments and with external partners.
• Creative thinking and problem-solving skills, with a keen eye for identifying trends and opportunities in the social media landscape.
• Ability to adapt strategies and tactics to suit different target audiences and demographics.

What We Can Offer:

• Ability to work with us remotely from anywhere.
• Competitive pays, benefits, and bonuses.
• Dynamic and collaborative working culture.
• Access to training and development programs to enhance your skills and advance your career.

Join Metropolitan Premium Properties:

• Leading company in the UAE market with 13 years of experience.
• Top-selling broker with all major UAE developers.
• Recipient of the International Property Awards 2022 for "Best Real Estate Agency Marketing."
• Accredited as a great place to work in the UAE.

Hiring flow:

If you feel that this position is your dream job, send us your CV in English. The next steps are:

• An interview with our recruiter: we will learn more about each other.
• An interview with our hiring manager: you will get to know people to work with and will dive into all the job details.