Marketer (with a focus on content marketing and viral campaigns)

Tasks

• Development and optimization of landing pages: deep knowledge in creating and analyzing the effectiveness of landing pages, including A/B testing and the use of analytical tools. We work with HADI cycles and aim to create 2 landing pages per week to test new hyphotesis.
• Email Marketing: Ability to develop strategies and tactics for various audience segments, based on data and previous experience with email platforms such as Mailchimp, SendGrid and others. The most urgent task is to develop email threads for leads who have left their email address but who have not subscribed to your product.
• Launching products on digital platforms: Experience with platforms like Product Hunt, including launch planning and coordination, community engagement, and audience response analysis. We wish to launch ASAP.
• Viral marketing: understanding the mechanisms of content distribution on social networks and other digital channels, developing campaigns that can cause a wide public response.
• Influencer marketing and CPA: knowledge of the influencer market, the ability to select suitable individuals for cooperation based on brand goals, as well as the ability to work with CPA (cost per action) networks to effectively manage advertising budgets.

Expectations

• Knowledge of SEO and SEM fundamentals, with the ability to adapt content to the needs of search engines and social networks.
• Experience in using tools for data visualization and analysis of user behavior, such as Google Analytics, Hotjar, etc.
• Ability to work in a team and coordinate marketing projects with other departments.
• Development of marketing and content strategies aimed at achieving business goals.
• Content production, including creation of visual materials and writing compelling texts that accurately reflect the brand’s essence.
• Experience working with product segments, forming Ideal Customer Profiles, and testing segments for effective target marketing.
• Understanding and applying the Jobs To Be Done (JTBD) framework to develop products that meet real user needs.
• Employing Customer Development methods to iteratively improve products and services.
• Developing and implementing Customer Journey Maps to optimize customer interactions at all stages of their engagement with the brand.

Requirements

• At least 3 years of experience in digital marketing.
• Knowledge of tools and techniques for building landing pages and conducting A/B testing.
• Experience with email marketing and ability to set up mailing automation.
• Experience launching products on Product Hunt or similar platforms.
• Skills in developing and conducting viral campaigns.
• Experience working with influencers and CPA networks.
• Ability to work in a team and mentor junior professionals.

We offer

• Competitive salary.
• Opportunity to work in a dynamically developing company.
• Professional growth and career development
• Opportunity to work in a dynamically developing startup