Chief Marketing Officer (CMO) in iGaming

Chief Marketing Officer 

About Us: FindIT is a reliable partner in forming IT teams for the development of B2C/B2B platforms in iGaming. We aim to attract the best expertise in the market to create top-notch products in this segment.

About the Position: We are currently seeking a Chief Marketing Officer to provide strategic and operational leadership for the company's marketing department.

Responsibilities:

• Leading the marketing department and collaborating with affiliates.
• Developing and overseeing the implementation of the marketing strategy aimed at attracting new players and retaining existing ones.
• Developing the company brand.
• Efficiently managing player acquisition channels: ASO, media buying, FB, inApp, PPC, and others.
• Developing strategies and growing traffic organically (SEO), as well as constantly searching for new channels.
• Standardizing business processes and management based on OKRs.
• Financial planning and budgeting, optimizing marketing expenses considering the effectiveness of acquisition channels, and reporting.
• Competitor analysis and market research, implementing current trends.
• Forecasting monthly, quarterly, and annual traffic growth considering planned marketing expenses.
• Developing a content strategy, including SEO tools and Google Analytics.
• Managing the marketing team: hiring staff, setting tasks, and monitoring their execution, developing motivation schemes.
• Improving qualitative and quantitative metrics.
• Creating and maintaining critical reports and KPI dashboards from scratch based on the team's business needs.

Requirements:

• At least 3 years of experience in the position of CMO.
• Experience as a CMO in iGaming is a plus.
• Understanding of marketing and gambling/betting metrics (ROI, Romi, LTV, NGR/GGR).
• Experience with CPA, CPM, STP, CLV, CAC, IMC models, etc.
• Excellent knowledge of Google Analytics, PowerBI, GoogleAds, Moz, etc.
• Experience managing a marketing team of 20+ people with the ability to quickly build a strong team.
• Practical skills in strategic and operational marketing.

Conditions:

• Competitive salary based on interview results.
• Contract employment (self-employment or individual entrepreneurship) with a legal entity in Cyprus.
• Paid vacation.
• Remote work from anywhere in the world.
• Modern technologies.
• Flexible corporate package after the probation period: compensation for healthcare, sports, and more.

If you are ready to be part of a team, we look forward to receiving your resume!