Chief Marketing Officer (CMO)

As the Chief Marketing Officer (CMO) at Alps2Alps, you will play a pivotal role in shaping and executing our marketing strategy to drive our growth and success. With a focus on expanding our presence in both the European and US markets, your mission will be to lead the Marketing team to achieve great results!

Responsibilities

• Develop and implement a marketing strategy, ensuring it accounts for the business's seasonality.
• Oversee the media planning process.
• Manage contractors, including a UK-based SEO agency.
• Participate in the team hiring process (currently recruiting an SMM manager, CRM specialist, and targetologist).
• Develop and optimize acquisition channels (PPC, SEO, SMM, etc.).
• Support and enhance marketing analytics.
• Lead the process of generating and prioritizing hypotheses.

Requirements

• At least 2 years of experience as a CMO;
• Deep expertise in advertising systems, with a focus on Google Ads;
• Proven track record in executing successful SEO strategies, as this is a key client acquisition channel;
• Proficient in English (upper-intermediate to advanced level), as much of the project communication is in English, and SEO contractors are based in the UK;
• Experience managing a team of 10 or more people.

Why to join us?

• The possibility to work from almost anywhere in the world (except for the sanctioned countries)
• Opportunity to work for a leading company in its industry;
• Work in the CET time zone;