Lead Marketing Manager (Montenegro)

Агентство / HR ресурс  NewHR ( newhr.ru )
Podgorica, Montenegro
Сеньор • Тимлид/Руководитель группы
Маркетинг и PR • CRM • Event • Growth • Маркетинговые исследования • Blockchain • Образование
29 октября
Релокация • Удаленная работа
Опыт работы более 5 лет
4 500 $
Агентство  NewHR
Описание вакансии

About the company

  • International EduTech company creating educational products in the financial sector.
  • Main markets: Latin America, CIS.

 

What Will You Do

  • Design, present, and launch effective acquisition funnels to enhance lead generation, conversion rates, and customer retention.
  • Plan, execute, and optimize multi-channel digital marketing campaigns (messengers, email, content marketing, SEO, SEM, etc.).
  • Collaborate with sales and product teams in research, campaign creation, and optimization efforts;
  • Prepare the roadmaps for campaigns, create content, and landing page prototypes, and brief the designers, content managers, and developers;
  • Prepare reporting on the campaign and promotion results;
  • Design, set up, and optimize marketing and sales workflows in CRM systems to manage customer relationships, track marketing activities, and analyze data to improve campaign performance;
  • Plan the marketing strategy of the project, and share insights on product improvement from the marketing perspective for higher results;
  • Create oversee and improve marketing materials, from website banners to hard copy brochures and case studies;
  • Effectively cooperate with sales teams to improve the marketing campaigns' performance and CRM processes;
  • Search and manage outsourced production teams when necessary (copywrites, video editors, SEO specialists, etc.);
  • Prepare and monitor the marketing budget within the project on a monthly and quarterly basis and allocate funds wisely to maximize ROI;
  • Communicate with 3rd party marketing service providers when necessary.

 

We expect that you have

  • 5 years of marketing experience within the EdTech or/and FinTech industry;
  • Proven experience in launching and managing effective digital marketing campaigns;
  • Proficiency in marketing data analysis, excellent understanding of marketing KPIs;
  • Excellent experience in Google Analytics and similar analytical tools (from set-up tracking pixels to data analysis);
  • Proven experience with CRM systems such as HubSpot, Salesforce, Zoho CRM, and other marketing automation tools;
  • Good understanding of CMS and landing page builders (e.g. WordPress, Webflow, WIX, etc.);
  • Strong project management skills with the ability to handle multiple projects simultaneously and meet deadlines;
  • Strong analytic skills, system thinking, and good communication skills;
  • English - С1 and higher;
  • Experience in people management.

 

What we offer:

  • Relocation to Montenegro (remote work possible from a European time zone).
  • 21 working days annual leave
  • Udemy Business unlimited membership
  • Corporate events and team building activities
  • Professional and personal development opportunities in a fast-growing environment

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