Lead Marketing Manager (Montenegro)

About the company

• International EduTech company creating educational products in the financial sector.  
• Main markets: Latin America, CIS.

What Will You Do

• Design, present, and launch effective acquisition funnels to enhance lead generation, conversion rates, and customer retention.
• Plan, execute, and optimize multi-channel digital marketing campaigns (messengers, email, content marketing, SEO, SEM, etc.).
• Collaborate with sales and product teams in research, campaign creation, and optimization efforts;
• Prepare the roadmaps for campaigns, create content, and landing page prototypes, and brief the designers, content managers, and developers;
• Prepare reporting on the campaign and promotion results;
• Design, set up, and optimize marketing and sales workflows in CRM systems to manage customer relationships, track marketing activities, and analyze data to improve campaign performance;
• Plan the marketing strategy of the project, and share insights on product improvement from the marketing perspective for higher results;
• Create oversee and improve marketing materials, from website banners to hard copy brochures and case studies;
• Effectively cooperate with sales teams to improve the marketing campaigns' performance and CRM processes;
• Search and manage outsourced production teams when necessary (copywrites, video editors, SEO specialists, etc.);
• Prepare and monitor the marketing budget within the project on a monthly and quarterly basis and allocate funds wisely to maximize ROI;
• Communicate with 3rd party marketing service providers when necessary.

We expect that you have

• 5 years of marketing experience within the EdTech or/and FinTech industry;
• Proven experience in launching and managing effective digital marketing campaigns;
• Proficiency in marketing data analysis, excellent understanding of marketing KPIs;
• Excellent experience in Google Analytics and similar analytical tools (from set-up tracking pixels to data analysis);
• Proven experience with CRM systems such as HubSpot, Salesforce, Zoho CRM, and other marketing automation tools;
• Good understanding of CMS and landing page builders (e.g. WordPress, Webflow, WIX, etc.);
• Strong project management skills with the ability to handle multiple projects simultaneously and meet deadlines;
• Strong analytic skills, system thinking, and good communication skills;
• English - Upper-Intermediate and higher;
• Experience in people management.

What we offer:

• Relocation to Montenegro (remote work possible from a European time zone).
• 21 working days annual leave
• Udemy Business unlimited membership
• Corporate events and team building activities
• Professional and personal development opportunities in a fast-growing environment