Web Analyst (Performance Marketing)

A multiproduct software company and a global provider of integration services. Founded in 2013 in Latvia, the company has evolved from a developer of a single flagship product to a market leader of multiple solutions. Today, the company boasts a rich global customer and reseller network in 150+ countries.

We're seeking a dynamic Web Analyst to support our marketing team. This is a fully remote position, open to candidates based in Europe (including non-EU countries).

Responsibilities

• Define and implement the website development strategy to maximize user experience and conversion rates. Plan and conduct experiments and A/B tests.
• Collect and analyze marketing data from various sources, including CRM reports, customer databases, web analytics, etc.
• Prepare analytical reports and dashboards for the marketing team.
• Monitor and optimize marketing campaign performance, including ROMI, customer acquisition, and conversion rate metrics.
• Build and analyze customer journey and behaviour and optimize key product metrics such as LTV, ARPPU, etc.
• Support the development and execution of SEO, SEM, and analytics strategies.
• Establish efficient relationships with external web agencies and vendors to improve marketing efforts.
• Collaborate with the IT department to create and maintain data visualization dashboards.

Requirements

Minimum Requirements

• Bachelor’s degree in marketing, data science, business analytics, or a related field;
• Minimum of 3 years of direct experience in marketing analytics, web, and data analysis, or a related field using tools like Google Analytics, Google Tag Manager, Google Search Console, HubSpot or Zoho CRM/Forms, Google Ads, LinkedIn, Meta, Shopify, email automatization tools (like Mailchimp), etc.;
• In-depth understanding of digital marketing strategies, including down funnel analysis, and key efficiency parameters of each digital marketing channel (SEO, social media, email marketing, content marketing, etc.);
• Technical knowledge of marketing analytics tools (Google Analytics, Google Tag Manager, Google Search Console, Amplitude, Big Query, etc.);
• Experience in conducting A/B testing and website conversion rate optimization;
• Experience working with data visualization tools (Looker Studio, Tableau, PowerBI etc.)
• High experience and skill level in Microsoft Excel / Google Sheets;
• Excellent skills in creating clear, concise presentations and reports to communicate findings and recommendations to both technical and non-technical stakeholders;
• Proven experience collaborating across cross-functional teams, showcasing adaptability and strong communication skills;
• English proficiency: C1.

Nice-to-have:

• Certifications in relevant data analysis tools (e.g., Google Analytics, Power BI, Adobe Analytics)
• Practical experience in UX/UI research
• Cohort analysis knowledge
• SQL Knowledge.

We Offer

• Monthly gross payment from EUR 2,200 (before taxes);
• Advanced professional growth opportunities;
• Friendly coworkers in a results-driven and dynamic international environment;
• Health insurance, if available in your location.