Middle E-mail Campaign Specialist

The E-Mail Campaign Specialist will develop Company’s lead generation and engage new clients via email campaign strategies and execute tactics that deliver persuasive messages to current and prospective customers

Role Information

Work Location: Remote
Work Schedule: Full-time, Monday – Friday, EST business hours Job Duration: ongoing project, no end date
Start Date: As soon as possible

Responsibilities include (but not limited to):

• identify target audience and grow email list
• create effective and compelling content for our email strategies
• create original templates and/or upgrade current templates that will engage customers through email
• adhere to corporate style guidelines while incorporating best practices
• implement email marketing campaigns and ensure that the campaigns are accessible and functional on both desktop and mobile devices
• track metrics to measure the effectiveness of email campaign strategies and tactics, suggest Improvements
• ensure that all campaigns are aligned with the company’s overall strategy, branding, and marketing and sales goals
• utilize Hubspot and Woodpecker

• writing and editing emails for a variety of purposes, such as welcome emails, blog roundups, surveys,
and promotional emails
• tracking metrics: tracking metrics like open and unsubscribe rates to improve strategies

• reporting: preparing reports for management and stakeholders on campaign performance
• market research: conducting market research to stay current on new strategies
• technical and design duties: Creating graphics, automating emails, and performing basic coding tasks
• perform other special projects or duties when required

Required Skills:

• Minimum 2 years of email campaigns development • Minimum 2 years of content creation experience
• Higher education

• Language skills: fluent English
• High attention to details, efficient time-management, and strong organizational skills • Upbeat, positive attitude
• Web or graphic design experience is a plus

Other Requirements:

• Working Internet Connection that meets internal speed requirement 

• A quiet work space free of distractions
• PC & Headset