Brand Marketing Manager (Remote)

RAW is a fast-growing startup developing an innovative social & dating app for the U.S. market. Our product has already gained viral traction for its bold, real approach — no filters, no catfish, no fake personas. We’re creating a space for genuine connections and redefining what modern dating looks like.

Our team is fully remote, ambitious, and fast-moving. We value initiative, independence, and clear results.

Role Overview

We’re looking for a Brand Marketing Manager to drive growth, visibility, and cultural impact. This role combines creative thinking with strong execution — you’ll be responsible for developing and implementing marketing initiatives that resonate with a young target audience through the most relevant and engaging channels.

You’ll shape the brand’s presence, craft stories that connect emotionally, and deliver measurable results in a fast-paced, high-growth environment.

Responsibilities

• Own the brand narrative — build a distinct voice and identity that make RAW stand out in the market.
• Design and execute creative growth campaigns that convert attention into measurable user growth.
• Create culturally relevant stories that connect with a young, authentic audience and spark organic engagement.
• Plan and manage cross-channel activations that strengthen awareness, retention, and brand loyalty.
• Collaborate with product and growth teams to turn insights into impactful brand experiences.
• Analyse results and optimise fast — use data to refine creative strategies and push performance further.
• Act as a brand guardian, ensuring consistency, quality, and boldness across all touchpoints.

Requirements

• 2–4 years of hands-on experience in brand, marketing, or creative execution roles.
• Proven ability to deliver campaigns from concept to launch — balancing creativity with measurable outcomes.
• Strong understanding of youth-oriented digital culture and social media trends in the U.S. market.
• Comfortable working with data and insights to improve performance.
• Excellent organisational, communication, and collaboration skills.
• Fluent English (C1 level or higher).

Nice to have:

• Experience in a startup or fast-paced digital environment.
• Curiosity to learn, experiment, and grow into a leadership role over time.
• Experience working with college marketing or campus ambassador programmes would be a strong advantage.

Conditions

• Full-time preferred, but we’re open to project-based or part-time collaboration if you’re an exceptional fit.
• Quarterly performance-based bonuses tied to clear results.
• Flexible remote setup — work from anywhere while staying connected with a global team.
• Candidates must reside outside Russia and Belarus
• Opportunities for rapid growth, ownership, and professional development within a fast-scaling company.