Mobile User Acquisition Manager

Adapty makes it easier for mobile apps to implement in-app purchases and manage paywalls. We serve 7,000 apps, process $1 billion+ in in-app subscriptions annually, and have experienced consistent growth for the past two years.

Our team consists of more than 60 committed, product-driven professionals who thrive on tackling challenging tasks. Backed by top investors like 500 Startups and Surface Ventures, we are expanding our impact with a new professional services team dedicated to growth product management, performance marketing, creative production, and App Store optimization.

We are seeking a Mobile User Acquisition Manager to develop and execute user acquisition strategies, promote mobile apps, and lead a creative team. In this role, you will build meaningful relationships with customers while driving measurable success.
 

What You Will Do

• Manage the full lifecycle of advertising campaigns, including creative development, launch, and optimization.
• Drive traffic acquisition through platforms like Apple Search Ads, Google Ads, and Facebook.
• Develop and test hypotheses to uncover growth opportunities for improving advertising campaign performance.
• Analyze the efficiency of campaigns and target audiences to enhance results.
• Oversee budgets and track performance to meet advertising objectives.
• Lead and manage a team by setting KPIs, planning deadlines, and hiring new members.
• Interact with clients and participate in pre-sale calls to build strong relationships.

What We Expect

• Experience: At least 5 years in user acquisition for mobile apps with proven success in scaling efforts.
• Technical Expertise: Deep understanding of App Store algorithms, ASO, and expertise in Facebook, Google, Unity, TikTok, and ASA platforms.
• Budget Management: Experience managing advertising budgets starting at $300,000 per month.
• Analytical Skills: Advanced proficiency in Google Sheets and Excel with strong data analysis capabilities.
• Soft Skills: Fluency in English and the ability to communicate effectively with clients and teammates.

It’d Be Great If

• You have experience with web subscription user acquisition.
• You’ve successfully managed a team and can inspire productivity and creativity.
• You have a proven track record of building user acquisition processes for apps from scratch.

What We Offer

• Motivated Team and Product: Join a team that is passionate about innovation and poised to scale dramatically with your contributions.
• Direct Communication: A transparent and straightforward work culture focused on achieving results.
• Fast-Track Impact: Receive immediate feedback from the market and contribute to Adapty’s expansion into new and exciting opportunities.
• Flexible Remote Work: Work from anywhere with a schedule that suits your life.
• Additional Benefits: English lessons, sports reimbursements, and more to support your personal and professional growth.