Brand Lead (iGaming)

We are an international IT company. Since 2017, we have been creating and launching our own software products and services, focusing exclusively on Fintech and iGaming solutions. We are proud to be product-focused. Our team is our greatest asset.

We are looking for a Brand Lead to join our team.

Requirements:
 

• 5+ years of experience in brand management, PR, or marketing, with proven success in building and scaling a brand.
• Strategic thinker with a creative, "out-of-the-box" approach to problem-solving and brand positioning.
• Deep understanding of media relations, reputation management, and public perception.
• Strong project management skills, with the ability to manage multiple initiatives and deliver on tight deadlines.
• Excellent English language skills (C1 or higher); proficiency in Russian is a plus.
• Experience in crafting impactful narratives and leading PR efforts in a competitive industry.
• Exceptional interpersonal and communication skills, with the ability to inspire confidence and build trust.
• A passion for innovation and pushing boundaries in brand strategy.

Responsibilities:

• Develop and execute a comprehensive brand strategy, focusing on building brand awareness, reputation, and equity growth.
• Lead efforts to establish the brand as a recognizable and respected name in its market segment.
• Manage all media-related activities, including securing and coordinating interviews, press releases, and media coverage.
• Collaborate with internal and external stakeholders to generate impactful publications and ensure consistent brand messaging across all channels.
• Identify and capitalize on opportunities for storytelling and thought leadership to elevate the brand’s profile.
• Work closely with cross-functional teams (content, marketing) to ensure all initiatives support overall brand strategy.
• Monitor brand performance metrics and use data-driven insights to optimize strategy and execution.
• Stay ahead of industry trends and identify innovative, "out-of-the-box" ways to position the brand as a leader in the field.
• Build and maintain relationships with key media outlets, influencers, and industry stakeholders.

We offer:

• High salary (plus performance bonuses and salary revision on a regular basis);
• Work schedule: Mon-Fri (9h with 1h lunch break), flexible start 8:00-10:00;
• 24 business days of annual leave, plus 8 days of public holidays;
• Office-based work;
• Exciting work challenges that allow you to grow to your full potential;
• Strong team of like-minded professionals who will be by your side to accomplish ambitious projects, and stimulate your professional development and bring experience.