Performance Marketer/Growth Marketer

На данный момент Growth Marketing Manager.

Мои компетенции и опыт

Performance Marketer with 10+ years of experience in digital marketing (B2B SaaS, B2C E-commerce). Plan and execute customer acquisition strategies to achieve key business metrics. Experience with technological products with a customer base of 300,000+ customers in 100+ countries (Lightspeed Commerce, Ecwid).

• Managed advertising budgets of over $400k/month in Russian and international markets (including the US, Canada, English-speaking Tier 1 countries).
• Increased customer acquisition volume by 5% YoY on a reduced budget by 39%.
• Reduced customer acquisition cost (CAC) by 30% by optimizing campaign structure and bid management strategies.
• Increased conversion to signup by 48% and to paid by 23% through improved CJM and funnel personalization.
• Proficiency in contextual advertising (Google Ads, Yandex Direct) as well as practical skills in key audience acquisition channels (VK Ads, Telegram Ads, Facebook Ads, TikTok Ads, Microsoft/Bing Ads, Pinterest Ads, Apple Search Ads).
• Experience in promoting web services and mobile applications (iOS).