User Acquisition Manager (mobile AI app)

Company: US AI startup (NDA)

The app has been on the market since 2017 and is a Top-1 in Generative AI. The founder and C-level executives are based in San Francisco. The company is a Y-Combinator graduate, with its core audience in the USA.

The company has ambitious plans - to significantly increase the company's revenue and help the product grow X2 this year.

We’re looking for a User Acquisition Manager outside of Russia and Belarus, who will introduce our product to thousands of new users. Our product helps people worldwide take care of their mental health using AI technologies.

You're the ideal candidate if you're an overachiever - the special one who wants to make a difference in this world, bring an impactful, useful product to market, and make human life better.

What You'll Do:

• Take full responsibility for the entire advertising procurement cycle on your platforms and be accountable for the results.
• Test various purchasing strategies, audiences, creatives, copy, and landing pages, optimizing ad campaigns to achieve ROI targets.
• Develop strategies for launching and testing new advertising channels, conducting experiments with web-to-app and in-app purchases on various ad platforms.
• Participate in the creation of advertising creatives: generate hypotheses based on tests.
• Collaborate with the Creative Producer and PMM to create and scale successful ad creatives.

What You'll Bring:

• At least 2 years of experience in User Acquisition / Performance Marketing in the mobile app industry.
• Proven success in performance marketing for mobile apps on FB and TikTok, with an understanding of platform mechanics, unit economics, and the ability to break down how funnel metrics impact ROI.
• A solid understanding of install tracking and working with MMPs (AppsFlyer, Adjust, Branch), along with the ability to explain how SKAdNetwork works.
• Experience with SKAN/web-to-app procurement, proficiency in using MMPs (AppsFlyer, Adjust, etc.), and a grasp of mobile attribution.
• Proven ability to effectively manage a marketing budget of $100,000 or more per month.
• Deep understanding of marketing metrics such as CTR, CPC, CPI, CPT, CPA, ROI, ROAS, Churn Rate, and how to influence them.
• English proficiency at an Upper Intermediate level or higher.
• Understanding of the AI sphere is a significant plus.

Please share your portfolio/case studies by attaching them to your cover letter!

What We Offer:

• A competitive salary (according to your wishes and professional competencies)
• Remote work: No one is monitoring whether you're working 9 to 5 or where you are, as long as you deliver the results you promised
• Freedom to choose your "recharge" days and relocations - days off are at the company's expense. We don't tie salaries to KPIs, we don't count your vacation days, and you will be scheduling your work according to your task load.
• Workation twice a year - our team has already visited San Francisco, Los Angeles, Barcelona, Sicily, Turkey, Georgia, and Montenegro
• Constant challenges: launching new products, attracting new customers, and conquering new markets
• High degree of freedom and responsibility for decisions
• Open and dynamic corporate culture. An atmosphere where you are heard and understood. Propose any idea or constructively criticize - your opinion will not go unnoticed and can change everything
• You'll be working with technically strong specialists creating revolutionary products
• The opportunity to work in one of the most successful products in the US market in the AI segment - we plan to grow our team and product x10!
• The opportunity to grow into CMO, and possibly relocate to San Francisco in the future

Interested? Send your resume, we're happy to answer all your questions 🙌