Head of Marketing

Job description

We are a leading fintech startup for cashless tipping in the hospitality and beauty space. We are making the world of tipping fairer, quicker and easier. Our platform helps staff increase their income which in turn helps business owners attract the best talent out there.

We’re looking for a highly skilled marketing director to help us promote our products and help develop the EasyTip brand into a leading fintech platform. The ideal candidate will have extensive marketing experience, including comprehensive knowledge of branding, lead generation and user engagement. This person must be able to lead a team of writers, designers, and account managers and deliver pro-active user communication to tight deadlines. The role requires experience in scaling marketing efforts, great time management skills, passion for effective and creative messaging, meticulous attention to detail and hands-on experience across all key digital marketing channels.

Objectives of this role:

• Collaborate with business team to develop marketing and branding strategies for existing and new products.
• Oversee and manage online lead generation of potential new clients across multiple geographies and platform.
• Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for marketing team

Responsibilities:

• Develop a precise marketing vision and roadmap, across digital and traditional channels, focused on two main priorities - lead generation and existing user engagement.
• Implement a sophisticated, data driven approach to email marketing campaigns; website and SEO; Paid Social and Paid Search; social media presence to support and accelerate new sales.
• Devise promotional, training and educational strategies to enhance existing user adoption and engagement.
• Oversee generation of all marketing materials – website, posts, presentations, videos etc
• Spearhead product and services branding, messaging and positioning.
• Lead and mentor a team of marketing professionals;
• Attend conferences and trade shows and prepare engaging displays and collateral as needed

Requirements:

• 5 years plus of marketing experience in marketplaces and / or fintechs
• Great understanding of digital lead generation and automation between marketing and sales
• Influencer campaigns and influencer networks
• Excellent knowledge of Hubspot, Pipedrive, Google Analytics, and Facebook Ad Manager
• Successful track record in senior marketing role and campaign creation
• Excellent leadership, communication, and decision-making skills
• Proven ability to plan and manage budgets
• Bachelor’s degree (or equivalent); Related subjects such as marketing, advertising, or communications are a plus.
• Native / Fluent English language; additional languages are a plus
• Proficiency with HTML, content management systems, and design software

Contact info:

Please submit your resume and a cover letter outlining your relevant experience and why you would be a great fit for this role. We encourage applications with specific examples of past achievements so case studies, portfolios and anything else relevant to highlight your scale-up marketing expertise.

Contact info: 

[email protected]