SMM manager

Who we are

TrueLab Games Studios is an international game developer providing stunning games with diverse mechanics and original graphics. We offer a growing portfolio of next-generation HTML5 titles with smooth and engaging gameplay, unique bonus features, and authentic top-quality visuals. We live and breathe creativity; professionalism and ongoing development are our core values. We are passionate about what we do and are constantly on the lookout for like-minded talents to join our team.

With the rapid growth of TrueLab Games Studios, we are excited to bring on board a Social Media Manager to join our forward-thinking marketing team. This is a remote position, allowing you to work from anywhere while contributing to the creative heartbeat of our studio. You’ll play a pivotal role in enhancing and executing the social media strategy across Telegram, Instagram, YouTube, and Twitter (X) and other Social Medias for our game development brand.

Who you are

• You’ve Got Game: You are genuinely passionate about gaming, and it reflects in the work you do;
• Clear Thinker: Your thought process is logically driven; you think twice before acting;
• Team Player: While independent, you thrive in a collaborative environment;
• Passionate and Organized: You love what you do, and it shows in the organized, focused way you work.

What you do

As our Social Media Manager, you will immerse yourself in the world of TrueLab Games, crafting content that captivates, engages, and resonates with audiences within the gaming and crypto communities. In this role:

• Engage with the audience: Monitor social media channels daily and foster meaningful interactions to build a loyal community;
• Develop and refine our brand voice: Define and maintain a consistent tone of voice that aligns with our brand and resonates with users across different platforms;
• Content creation: Generate engaging content, including posts, reels, and short videos, that aligns with our daily and weekly goals;
• Creative asset production: Work closely with designers to create captivating videos, banners, and other visual content that enhances engagement;
• Competitor analysis: Conduct regular competitor analysis to identify trends, understand industry standards, and provide insights that keep our content fresh and competitive;
• Performance tracking and reporting: Review analytics weekly and monthly, track performance metrics, and adjust strategies based on insights;
• Campaign planning and execution: Plan, schedule, and approve content with a focus on regional strategies to connect with diverse audiences;
• Team collaboration: Participate in weekly team meetings to align on tasks, strategies, and goals;
• Strategic planning: Develop new ideas and medium-term strategies to boost reach, engagement, and brand visibility on social media platforms.

In this position, you’ll be hands-on in creating content, but as our social media efforts grow, you will also play a key role in building and leading our SMM team.

What you know

To shine in this role, we expect you to bring:

• min. 1.5 years of social media management experience, ideally in game development, crypto, fintech, or other tech sectors;
• Exceptional copywriting skills for crafting engaging, original content that is free from AI assistance;
• A proven track record in creating creative posts, reels, and short videos;
• Strong understanding of social media trends, particularly in gaming and crypto;
• Competency in managing and guiding designers and copywriters on tasks;
• Familiarity with KPIs, tone of voice (TOV), and sales-oriented writing techniques;
• Native or fluent Russian and at least B2-level English proficiency.

Why you and us

At TrueLab Game Studios you will find a highly motivated team of talented professionals who truly love what they do, and are always open to innovations and ideas. We offer great opportunities for growth and development. We are enthusiastic about the work we do and hope to gather a larger group of like-minded people! Our team spirit and mutual support inspires us to reach new heights.