Senior Marketing Manager

Senior Marketing Manager 

Indrive is a global technology company that connects people through smart, dynamic, and accessible platforms. We are looking for an experienced and results-driven Marketing Manager to join our team and lead efforts to acquire new SMB clients for InDrive Delivery. This is a key role where you will drive our marketing strategies to attract and engage small and medium-sized businesses across a variety of regions.

Key Responsibilities:

• Develop and execute targeted marketing strategies aimed at acquiring new SMB clients for our Indrive Delivery platform.
• Collaborate with sales, product, and operations teams to create impactful campaigns that resonate with small and medium-sized businesses globally.
• Analyze and optimize customer acquisition funnels, ensuring we attract high-quality leads while maximizing ROI.
• Use data-driven insights to refine campaigns and improve performance across digital channels, events, partnerships, and more.
• Build B2B Brand in inDrive Delivery
• Drive brand awareness and product adoption through effective B2B marketing initiatives.
• Manage the end-to-end marketing lifecycle, from concept to execution, ensuring alignment with business goals and KPIs.
• Lead market research efforts to understand SMB needs, industry trends, and competitor activities to inform campaign strategy.
• Ensure consistency in messaging and brand voice across all touchpoints with SMB clients.

Requirements:

• B2B Marketing Experience: Proven track record of successfully marketing to SMBs, ideally within the tech or logistics sector.
• Global Reach: Experience executing marketing campaigns across different regions, with an understanding of diverse market needs and dynamics.
• 360° Brand Media Campaigns: Experience launching and managing comprehensive, integrated marketing campaigns across multiple channels (e.g., TV, digital, print, social media, events).
• Digital Marketing Expertise: Strong understanding of digital marketing tactics, including SEO, SEM, email, content marketing, and social media.
• Analytical mindset: Strong analytical skills and the ability to make data-driven decisions to optimize campaign performance.
• Marketing Tools & Platforms: Experience with marketing automation tools, CRM systems, and analytics platforms.
• Communication Skills: Excellent communication and project management skills.
• Globality: Ability to work independently and as part of a global team in a fast-paced environment.