Senior Performance Manager

Darwin is a digital agency specializing in web development and web design for the U.S. market. Our clients range from start-ups to big brands, from non-profit organizations to software platforms and commercial brands. At Darwin, we value innovation, creativity, and team work. 

We are on the lookout for an experienced and strategic-minded Senior Performance Marketer to work as a consultant and advisor, helping our clients define and implement high-impact paid media strategies. If you have a deep understanding of PPC channels and enjoy shaping strategies rather than executing them hands-on, we'd love to hear from you.

Key Responsibilities:

• Offer strategic direction for PPC efforts across platforms such as Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, and others.
• Serve as a key consultant to clients, providing expert insights on campaign structure, budget planning, and opportunities for growth.
• Conduct comprehensive audits of current campaigns and deliver actionable recommendations to enhance performance.
• Work closely with internal teams and external partners to facilitate the successful execution of paid media strategies.
• Establish clear performance metrics (KPIs) and reporting methodologies to evaluate campaign effectiveness and ROI.
• Provide strategic input on audience targeting, bid optimization, and overall campaign funnel strategies.
• Lead client workshops and strategic discussions to align PPC initiatives with overarching business objectives.
• Oversee the implementation of tracking and attribution models to ensure precise performance evaluation.

Qualifications:

• A minimum of 5 years of experience in PPC strategy, consulting, or performance marketing.
• A minimum of 1 year of experience in US/EU markets. 
• Strong analytical skills with the ability to translate data into strategic insights.
• In-depth knowledge of paid media platforms (Google Ads, FB Ads).
• Proven experience collaborating with various teams and stakeholders to implement successful initiatives.
• Fluent English & ability to moderate and lead sessions with clients. 
• Proficiency in analytics tools such as Google Analytics, and BI- platforms.
• Google Ads certification and other relevant credentials are an advantage.
• Ability to work autonomously in a strategic consulting role with minimal involvement in hands-on campaign management.

What We Offer:

• Competitive compensation.
• Fully remote and flexible work arrangements.
• Opportunities to collaborate with established brands across various industries.
• A supportive and forward-thinking team focused on delivering digital excellence.
• Part-time employment with ability to extend to full-time.