Performance Marketing Manager

Adapty makes it easier for mobile apps to implement in-app purchases and manage paywalls. We serve 7K apps, process $1B+ in-app subscriptions a year, and have been consistently growing for the last 2 years. Our team consists of more than 60 committed and product-driven people who like challenging tasks. Top investors including 500 Startups, and Surface Ventures back us.

As the first Performance Marketing Manager at Adapty, you will play a crucial role in our digital marketing efforts, creating a strategy for our paid ads across different regions. This is a foundational position with leadership opportunities as the team grows.
 

In this role, you will…

• Manage all demand generation channels including LinkedIn, Facebook, Google, and others.
• Create a strategy, execute it, and track the performance of digital marketing efforts.
• Identify new channels, tactics, run experiments, and conduct ad hoc research and analysis to support business objectives.
• Collaborate with marketing colleagues and cross-functional teams to improve conversion rates for self-service online sign-ups and demo funnels.
• Monitor reports and information to identify trends, issues, and challenges, prepare reports for management, and recommend areas for improvement.
• Manage freelancers and agencies.
   

You will be a great fit if…

• You have at least 3 years of experience in digital marketing, ideally at a B2B software company
• You have hands-on experience with Google ads, Facebook ads, LinkedIn ads, YouTube, etc.
• You’re a master of English. Your writing is as good as your speaking skills.
• Your data orientation is a key strength. You enjoy delving into data and insights, combining this analytical approach with your passion for understanding users.
• You’re ready to own your results. You want it all and you want to be the leader. 
   

What you can expect from working with us...

• Motivated team with an awesome product. We are ready to accelerate our growth multiple times over. We are already on a great growth path, but your input can take us to the next level.
• Direct communication. We keep things simple and transparent, ensuring you focus on what matters most - getting things done.
• Fast-track impact. Get quick and clear feedback on your work from the market. Join us as we break into the US market and expand into other exciting opportunities.
• Flexible Remote Work. Work from anywhere with a schedule that fits your life. While our core team is operating in Europe, we are open to considering candidates from other parts of the world.
• Benefits. We provide laptop & sports reimbursement

Hiring Process: HR Interview -> Interview with the Head of Marketing -> Test Assignment -> Interview with the CEO