Web3 Marketing Lead

Farcana, a game dev startup based in the UAE, is looking for a talented Web 3 Marketing Manager to join our dynamic team. We are developing a multiplayer online team-based shooter game powered by blockchain technology and aim to create successful games.

Responsibilities

• Develop and implement comprehensive marketing strategies to drive user acquisition and community engagement for our Web3 project.
• Manage and optimize digital marketing campaigns across various channels, including PR, social media, and content marketing.
• Create UA plans with budgeting and manage external vendors. 
• Collaborate with product and engineering teams to align marketing efforts with game launches and updates.
• Conduct market research to identify trends and opportunities in the Web3 space.
• Create and manage content that resonates with our target audience, including blogs and whitepapers.
• Build and maintain relationships with key influencers and partners in blockchain technologies.
• Analyze and report on marketing campaign results using data to drive continuous improvement.
• Organize and participate in industry events and conferences to promote our brand.
• Develop and manage the marketing budget, ensuring efficient allocation of resources.
• Lead the marketing team, providing mentorship and guidance.

Requirements

• Bachelor's degree in marketing, business, or a related field.
• 5+ years of marketing experience, with a focus on projects involving blockchain technologies and the Web3 ecosystem is a must. 
• Deep understanding of blockchain technologies and their applications in the gaming industry.
• Proven track record of managing successful marketing campaigns.
• Excellent written and verbal communication skills in English and Russian.
• Knowledge of digital marketing tools and platforms.
• Knowledge of digital media planning and buying. 
• Experience making data-driven decisions and analytics.
• Ability to thrive in a dynamic environment.
• Strong project management and leadership skills.

We Offer:

• An innovative project with no analogs in the market.
• Competitive salary.
• Flexible work schedule from 10:00 AM to 7:00 PM (GMT+04:00), with flexible breaks and schedules.
• 20 paid vacation days and 5 sick leave days.
• A startup spirit at the excellent team with passionate members and a toxicity-free environment.
• Participation in interesting and innovative projects.
• Opportunities for professional growth and development.
• Friendly and supportive team of like-minded individuals.