Media Buying Lead

About Hungry Minds:

Hungry Minds is a fast-growing international publishing house redefining education, entertainment, and art. Last year, we sold over 250,000 copies of The Book and achieved $20M in sales. This year, we aim to double our impact, targeting half a million copies and preparing to release our next book. We’re on a mission to establish Hungry Minds as a leading global brand at the intersection of education, art, and entertainment—and we’re looking for a results-driven Media Buying Lead to help us scale our paid acquisition efforts.

💰 Our Growth:

• $1M revenue in 2023 (Aug - Dec)
• $20M revenue in 2024
• $50-70M revenue target for 2025

What We’re Looking For:

• Proven experience in media buying and performance marketing, with a track record of managing budgets exceeding $500K per month, preferably in e-commerce or direct-to-consumer brands
• Deep understanding of paid acquisition channels, including Facebook Ads, Google Ads, YouTube, and TikTok
• Strong analytical skills with experience using data to inform decision-making and optimize campaigns
• Hands-on experience with A/B testing, conversion rate optimization, and audience segmentation
• Ability to manage large-scale ad budgets and drive significant revenue growth
• Fluent in English; proficiency in additional languages is a plus
• Self-motivated, detail-oriented, and highly results-driven

What You’ll Do:

• Develop and execute high-impact media buying strategies across multiple digital advertising platforms, including Meta, Google, TikTok, and YouTube
• Plan, launch, optimize, and scale paid campaigns to maximize ROI, CPA, and ROAS
• Conduct A/B testing to improve ad creatives, copy, and targeting strategies
• Manage ad budgets effectively to ensure maximum efficiency and performance
• Analyze performance metrics, generate reports, and provide strategic recommendations for continuous improvement
• Stay ahead of industry trends, platform updates, and best practices in digital advertising
• Work closely with the creative and content teams to develop compelling ad assets

Preferred Qualifications:

• Experience working with global markets (US, UK, EU, JP)
• Proficiency in using marketing analytics tools such as Google Analytics, Facebook Business Manager, and third-party tracking solutions
• Experience managing programmatic advertising and affiliate partnerships

What We Offer: ✅ Fully remote work – work from anywhere! ✅ Flexible hours – results matter more than the clock ✅ Competitive salary with performance-based bonuses ✅ The chance to work on a high-profile, exciting product ✅ A collaborative and fast-paced environment with a passionate team

If you’re a data-driven media buying expert ready to make an impact and scale a fast-growing brand, we’d love to hear from you! 🚀

🔹 Apply now and be part of one of the most exciting growth journeys in digital marketing!