Head of Growth Marketing

BabyDoge is a meme token and ecosystem of Web3 products empowering our growing global community on the path to financial freedom, while remaining playful and fun.

We are seeking a highly experienced and driven Head of Growth Marketing to lead the marketing and growth strategies of our innovative, community-driven ecosystem. The ideal candidate will be passionate about the meme token space and Web3, with a proven ability to drive growth, engagement, and brand evolution across multiple channels. If you have a bold approach to experimentation and are eager to lead a dynamic, rapidly growing team, this role is for you!

Key Responsibilities:

1. Social Media and Community Growth:
   • Develop strategies to expand our social media reach and increase engagement across platforms like X/Telegram, YouTube, Warpcast, Reddit, Instagram, and TikTok
   • Ensure alignment with broader growth metrics, including lead generation, customer acquisition, and retention
2. Brand Strategy:
   • Oversee the evolution of the brand identity, ensuring consistency and impact across all touchpoints
   • Collaborate with creative and design teams to develop compelling campaigns and visual assets that resonate with our target audience
3. Advertising and User Acquisition:
   • Manage performance marketing efforts, including paid ads, influencer partnerships, and sponsorships
   • Optimize ad spend and campaigns to maximize ROI and drive scalable growth
4. Growth Experimentation:
   • Run experiments to test new growth channels and tactics, leveraging data and analytics to refine strategies
   • Measure campaign success and continuously iterate to improve performance
5. Team Leadership and Development:
   • Lead and grow a small but ambitious team, starting with a Community Manager and a User Acquisition and Social Media Manager
   • Shape the team in line with the company’s growth objectives and provide guidance to ensure effective execution

What skills and competences will help you to succeed in the role:

• Experience: 5+ years in growth marketing, with a proven track record of success in scaling marketing efforts for Web3 or community-driven products
• Leadership: Experience managing and growing a team, with the ability to inspire, motivate, and develop team members to achieve business goals
• Expertise in Digital Marketing: Extensive experience with social media marketing, performance marketing, and user acquisition strategies
• Data-Driven: Ability to leverage data analytics to inform decisions, optimize campaigns, and measure success (familiarity with tools like Amplitude is a plus)
• Creative: Strong understanding of brand identity, with experience collaborating closely with design and creative teams to develop high-impact campaigns
• Passion for Web3 & Crypto: A deep passion for the crypto space, particularly meme tokens, and the creativity to experiment and innovate in this fast-paced environment
• Proactive & Results-Oriented: A hands-on, outcomes-focused mindset with a commitment to driving growth and achieving ambitious targets

What We Offer:

• Remote first culture
• Generous holiday allowance
• Competitive Benefits & Perks system
• Salary paid in stablecoins
• The team works on CET timezone and at least 80% of overlap is required