SEO & PPC Specialist

SEO & PPC Specialist
About EvenBet Gaming

We are a global iGaming product company developing an innovative platform for gaming operators worldwide. With over 20 years of expertise, we have successfully launched more than 200 poker projects in 41 countries, serving over 48 million players who use EvenBet's poker software in the dynamic iGaming industry.

About Position 

Responsibilities:

Analysis and Strategy

Comprehensive SEO audit (technical, content, backlinks).

Development of a quarterly/annual strategy with KPIs.

Compilation and updating of the semantic core, competitor analysis.

Designing website structures and new sections for SEO and lead generation.

Content Work

Developing a content strategy for organic growth and lead generation.

Creating briefs for copywriters and PR: keywords, structure, SEO compliance checks.

Optimizing existing materials, collaborating with designers and PR.

Website Optimization

Working with meta tags, microdata, headings, and page load speed.

Fixing technical errors (duplicates, redirects, robots.txt, XML, canonical).

Optimizing images and multimedia.

External Factors and Link Building

Developing a link-building strategy.

Working with international platforms (HARO, Outreach.io, BuzzStream, FatJoe, Authority Builders).

Monitoring backlink profile quality (Ahrefs, SEMrush), increasing domain authority (DA/DR).

Work with Contractors

Setting tasks for link builders, copywriters, and agencies.

Quality and deadline control, ROI analysis for links and content.

Paid Advertising (PPC)

Creating and managing search campaigns in Google Ads and Bing Ads.

Selecting keywords, negative keywords, and structuring campaigns.

Optimizing campaigns by KPIs: CPL, CPA, ROI.

Monitoring and adjusting bids, budgets, and targeting.

Preparing reports and providing recommendations to improve campaign performance.

Integrating PPC data into end-to-end analytics together with SEO data.

Analytics and Monitoring

Monitoring rankings, traffic, and conversions (GA4, Yandex.Metrica).

Preparing reports and evaluating the ROI of SEO and PPC activities.

Team Collaboration

Assigning tasks to developers, working with PR, designers, and analysts.

Aligning SEO and PPC strategies for comprehensive lead growth and lower CPL.

Research and Development

Experimenting with new tools and formats.

Tracking trends and enhancing expertise.

We expect you to have:

• Work Experience as an SEO Specialist: 3+ years
• Proven success cases in growing organic traffic and increasing leads (both in quantity and quality).
• Technical website optimization (WordPress, Tilda, other CMS).
• Experience with tools: Ahrefs, SEMrush, Similarweb, Screaming Frog, Serpstat.
• Link-building skills (international platforms, guest posting, PR).
• Hands-on experience with Google Analytics 4, Google Tag Manager, Yandex.Metrica.
• Strong SEO reporting skills, ability to work with ROI and business KPIs.
• Experience in setting up and managing campaigns in Google Ads and Bing Ads, optimizing for KPIs and lead generation.
• English level B1+, Russian level B2+.

We offer:

• Opportunities for remote work
• Flexible schedule
• Private medical coverage
• 100% paid vacation, sick leave, and 3 additional sick days per year
• Exciting in-person corporate events and online activities
• Company-funded professional training and courses
• Internal bonus system
• Experience working on international projects
• A supportive network of professional colleagues willing to share their expertise (mentorship system in place)
• The opportunity to be part of a leading company shaping the future of the iGaming industry