PR and Marketing Manager

Our Hotel Marketing and PR will be responsible for:

Marketing Responsibilities:

• Develop Yearly Marketing plan for the property based on the Message house and hotel development strategy and allocated budget and approve with GM and ASO before activation
• Review Message house on the yearly base due to the current hotel positioning
• Initiate and lead the hotel activities in order to promote the main hotel USPs/repositioning and hotel venues for the target audience
• In cooperation with other departments develop the product for the guest experience (depending on the property specifics)
• Develop and implement the SMM strategy for the property (and venues)
• Create Monthly PR and Marketing report for ASO on the hotel activities
• Quarterly reporting to ASO about implementation of the Hotel Marketing plan
• Develop the yearly marketing plan for the F&B outlets and execute it

Sales support from Marketing:

• Create the Hotel presentation and Radisson Meetings Brochure for/in cooperation with the Sales team (ideally to create the presentation for each segment: Automoto, Pharma, Corporate, ect. based on their needs and expectations)
• Develop the sales brochure using the BAT tool
• Development and implementation of templates and tools for hotels (i.e. M&E proposal)
• Ensure update on all M&E sites and materials
• Develop and create the give aways for the sales, events ect.
• Work closely with National and Destination Tourism Organisation to ensure that our M&E promotions, listnings and other marketing communications are updated
• Local b2b partnership (ASO approval required);
• Marketing support of B2B focused sales activities and campaigns

PR-Manager responsibilites:

• Develop PR-plan for the year (incl. Strategy)
• Plan and execute press trips and media events
• Do research and gather material for news stories
• Seek opportunities for awareness building
• Write articles / press releases
• Distribute press/news releases (when approved by GM + ADPR)
• Liaison between media and spokesperson (GM)
• Initiate the cooperation with the journalists and bloggers to promote the property among the target audience
• Ensure participation in hotel and business events, prepare speakers for speeches
• Seek out and promote partnership programmes
• Manage crisis communications and prevent reputational risks during crises
• Conduct webinars and training sessions for the team on communications and PR

Digital Marketing Responsibilities:

• Analyze individual hotel Online/E-commerce performance (including Marketing Channels’ cost analysis) in order of identifying hotel specific opportunities and implementing necessary actions to maximize the Revenue
• Assist hotel team in planning and budgeting E-commerce Marketing activities; Adjust the activities and spends based on changes in business environment
• In conjunction with ASO team coordinate Search Engine Optimization (SEO), Search Engine Management (SEM = Paid Search) and Media ADs, review digital assets (Google My Business, TripAdvisor) and major Online placements to ensure the content is correct and optimal
• Initiate, create and perform (with an agency) Digital campaigns and activities aimed to drive BrandWeb profitability and traffic
• Analyze the results of E-promotions and campaigns
• In close collaboration with Area team focus on Online profitability

Content Management:

• Use BAT as the main source for marketing materials production
• Develop and constantly update collaterals and other marketing materials based on the guidelines and upon request from other departments (m&e, f&d etc) – confirm all ASO the final artwotk
• Conduct regular audits of hotel BrandWeb page to ensure the content is up-to-date ( updated images, text, links, translations, room descriptions and amenities, seasonality, ect)
• Conduct regular audits of OTAs, metas, bil and booking funnel to update content together with copy and photos (in cooperation with revenue manager)
• M&E Radisson Meetings Brand Standards/Brilliant Basics marketing/content related items implementation;
• Regular self-audit and timely update of M&E web-page, etc, all B2B client facing materials
• Update M&E assets based on the new Radisson Meetings brand guides
• Confirm all customer faced materials with ASO team
• Constant imagery updates on Ice Portal
• Prearrival content creation and update, if relevant
• Create SMM content plan, create content based on it, activities, boost posts, moderate comments
• Create and Maintain Congress center/Bar/Restaurants SMM accounts and webpages
• Make sure all the pictures are up-to-date and are based on the brand guidelines, all rooms categories have the appropriate pictures, or initiate the new photo shootings (before and during photo shooting develop a detailed brief, planning, timing and communicate with ALL stakeholders around the photoshoot incl. hotel operation, photographer, model agency etc)

Guest Experience

• Ensure that proper guest experience is provided following the brand standards
• Cooperate with operations and other department to ensure that all marketing materials are in place according to brand standards
• Make internal audit and ensure that the hotel is prepared for QPR

Online tools to have access to:

• Hotel profile on Google My Business
• Hotel profile on Yandex.Spravochnik
• Hotel profile on 2Gis
• Access to TripAdvisor
• Access to BAT and Ice Portal
• Access to Workfront
• Access to SMM accounts
• OTA extranets access
• Access to all content related tools is required;

Competencies & skills requirements

• Proven experience in a PR & Marketing, ideally within a hotel environment
• Ability to adapt to changing service environments
• Good leadership skills with a hands-on approach and lead-by-example work style
• Commitment to exceptional guest service with a passion for the hospitality industry
• Ability to find creative solutions, offering advice and recommendations
• Personal integrity, with the ability to work in an environment that demands excellence
• Strong communication and listening skills
• Ability to work collaboratively across functions and cultures
• Skilled with Microsoft Office software, especially in Power Point
• An open, positive and communicative personality
• Ability to handle multiple challenging priorities and assignments

Minimum education: National academic qualifications

Minimum experience: 3+ years of relevant experience in Sales

Language skills: Very good command of written and spoken English